The figure of the Chief Brand Officer should already be in place in all companies. It is essential for the proper functioning, good manageme

When it comes to branding, strategy is paramount. In a rebrand, strategy lives front and center due to a few unique catalysts. Often, a rebr

How a Minimum Viable Brand fast-tracks the first steps of the business journey By Vanessa Moulédous,  Branding expert, mentor & advisor...

Embarking on the entrepreneurial journey is an exhilarating pursuit, a dance between vision and reality, dreams, and diligence. By...

Brand management isn't what it used to be. It's gone through countless shifts, has been subject to the latest trends, and marketers and...

The best time to plant a tree was twenty years ago. The second best time is now. By Péter Sher Serfőző, Design Director & CEO Zwoelf...

The global mental health market is estimated to be worth $383.31 billion, there is an increasing focus on mental wellness among...

A brief reflection on the challenges of translating the essence of a brand into powerful visual elements. By Juan Ruggiero, Design...

With limitless type foundries, color generators, and now AI logo makers, the industry has hit a point where craftsmanship is intersecting...

Once upon a time, in the bustling world of business, there existed a semi-fictional company lost in the wilderness of the market. Perhaps...

In the dynamic landscape of modern marketing, the visual appeal of a brand has emerged as a linchpin for success. By Chris Georgenes,...

As we marked the first anniversary of Chat-GPT on November 30th, 2023, the tech world buzzed with the drama at OpenAI during Sam Altman’s di

Business growth is essential for the long-term success and sustainability of any organization. To achieve this, it's crucial to explore...