Put a CBO in your life!
The figure of the Chief Brand Officer should already be in place in all companies. It is essential for the proper functioning, good manageme
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Branders Magazine
- Apr 3
- 4 min
The Crucial Role of Strategy in Rebranding
When it comes to branding, strategy is paramount. In a rebrand, strategy lives front and center due to a few unique catalysts. Often, a rebr
118 views3 comments
Branders Magazine
- Mar 26
- 5 min
Brand strategy for early-stage startups: start it now
How a Minimum Viable Brand fast-tracks the first steps of the business journey By Vanessa Moulédous, Branding expert, mentor & advisor...
165 views6 comments
Branders Magazine
- Feb 16
- 4 min
Propel Your Vision: Navigating a Startup as a Young Entrepreneur
Embarking on the entrepreneurial journey is an exhilarating pursuit, a dance between vision and reality, dreams, and diligence. By...
24 views1 comment
Branders Magazine
- Jan 4
- 4 min
A Practical Ode to Effective Brand Management
Brand management isn't what it used to be. It's gone through countless shifts, has been subject to the latest trends, and marketers and...
119 views1 comment
Branders Magazine
- Jan 3
- 7 min
Does it pay off? The value and advantages of branding.
The best time to plant a tree was twenty years ago. The second best time is now. By Péter Sher Serfőző, Design Director & CEO Zwoelf...
143 views0 comments
Branders Magazine
- Jan 3
- 4 min
It’s time for mental wellness brands to go niche
The global mental health market is estimated to be worth $383.31 billion, there is an increasing focus on mental wellness among...
63 views0 comments
Branders Magazine
- Jan 3
- 3 min
A Quantum Leap from Words to Images
A brief reflection on the challenges of translating the essence of a brand into powerful visual elements. By Juan Ruggiero, Design...
15 views0 comments
Branders Magazine
- Jan 3
- 2 min
Reimagining the Beauty in the Creative Process
With limitless type foundries, color generators, and now AI logo makers, the industry has hit a point where craftsmanship is intersecting...
72 views0 comments
Branders Magazine
- Jan 3
- 4 min
No Effective Strategy = No Effective Design
Once upon a time, in the bustling world of business, there existed a semi-fictional company lost in the wilderness of the market. Perhaps...
62 views0 comments
Branders Magazine
- Jan 3
- 2 min
Elevating Brands: The Undeniable Power of Design and Animation
In the dynamic landscape of modern marketing, the visual appeal of a brand has emerged as a linchpin for success. By Chris Georgenes,...
47 views0 comments
Branders Magazine
- Jan 3
- 3 min
Gen-AI in Branding & Design
As we marked the first anniversary of Chat-GPT on November 30th, 2023, the tech world buzzed with the drama at OpenAI during Sam Altman’s di
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Branders Magazine
- Dec 21, 2023
- 4 min
Growing Pains No More: Proven Strategies for Exponential Growth
Business growth is essential for the long-term success and sustainability of any organization. To achieve this, it's crucial to explore...
30 views3 comments
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