Today's AI score: 4.5 out of 6
On jun 7, 2019, branders published my article called 6 brand musts for an ai world. Revisiting that article engendered pride in my...
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Branders Magazine
- Nov 7, 2022
- 3 min
Asians Not Impressed with Brand Marketing/Advertising Outreach
Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that...
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Branders Magazine
- Sep 23, 2021
- 3 min
Where are we headed now?
The best keywords for the next wave of successful travel and hospitality branding are conscience, collaboration, and community. Let me...
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Branders Magazine
- Sep 23, 2021
- 4 min
Why labor and technology challenges are inextricably linked to brand strategy
Brand strategy is business strategy, and that thinking can save the restaurant industry 2020 absolutely shook the ground of the...
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Branders Magazine
- Sep 23, 2021
- 3 min
Beer with me. Brands with conscience
Beer and its branding are moving to a new space where innovation, concepts and missions are re-defining industry traditions. Quick, name...
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Branders Magazine
- Dec 15, 2020
- 6 min
Don’t Buy These 4 Lies About Branding
In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.
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Branders Magazine
- Nov 30, 2020
- 5 min
Design: Moving from the way things are to the way things should be.
Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.
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Branders Magazine
- Aug 19, 2020
- 5 min
The pandemic that affects multicultural marketing can be healed.
As if three simultaneous pandemics (a health related, the social tension of racism and inequality and the global economic recession) weren’t
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Branders Magazine
- Aug 19, 2020
- 3 min
LGBTQ Marketing is Cross-Cultural Marketing
A few years ago, I was at a meeting for Cadillac with an agency pitching them on the LGBTQ market.
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Branders Magazine
- Feb 19, 2020
- 2 min
How Shopify Merchants can Effectively Drive Sales with Influencer Marketing
There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...
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Branders Magazine
- Feb 19, 2020
- 1 min
It's the community, not the commodity
Benefiting from strong brand communities The success of these brands originates from offering a compelling, thrilling mind boggling...
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Branders Magazine
- Feb 19, 2020
- 1 min
The Almighty Tagline
“A Brand’s Instant Message.” Long before the Internet, Social Media, YouTube and today’s heralded “Influencers”, there was the incredibly...
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Branders Magazine
- Feb 19, 2020
- 2 min
Want Success in Influencer Marketing - Try This
This article explains how current B2B marketing efforts should be injected with Influencer Marketing and the article offers insight into...
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Branders Magazine
- Feb 19, 2020
- 3 min
Influencer Marketing: Service is the key
Tamara is recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top 10 Digital Marketer in 2019 by...
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Branders Magazine
- Jan 23, 2020
- 2 min
Branding: Creating Powerful Connections
Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...
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Branders Magazine
- Dec 12, 2019
- 2 min
Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
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Branders Magazine
- Dec 3, 2019
- 3 min
Woman´s Rights, Branding, and the Need to Change the World.
Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal...
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Branders Magazine
- Nov 19, 2019
- 3 min
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
- Nov 19, 2019
- 2 min
Rocío Restaino: Have a point of view and express it.
Who is Rocio Restaino? Someone who believes that brands have the power to change the world. Maybe this sounds a little overstated, that's...
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Branders Magazine
- Nov 19, 2019
- 2 min
Reflections of Branding in a B2B World
When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...
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