Behavior is Branding

Updated: Feb 27, 2019

How staying closer to your inner self can actually help you build a more significant and powerful personal brand.

By Gaurav Pandey

Gaurav Pandey is digital branding expert & marketing influencer, who has been helping startups & growing business from last 16 years, write their digital success story. He’s founder of Gaurav Pandey Media Company in India, and a go to go-to-person for journalists covering Indian digital industry.

In the year 2010, I was running an e-commerce business from India, and we were selling Indian ethnic fashion to Indians living abroad. We were naïve to e-commerce and were learning & growing at the same time, and like any other new e-commerce business, we also had a few bad deliveries.

A client from UAE, was very upset because we messed up something in his order, and wasn’t able to quickly issue his refund due to some banking trouble at our end. Though I was constantly in touch with him to assure that we aren’t fraud, and we’re trying everything we could.

He was so upset that he left following up with us cutting his losses, and I was sensing that. Finally, one day, we could issue his refunds totally, and I called him.

He laughed heavily, and said… Gaurav, Thank you. And I was relieved from my guilt.

Another story belongs to Sairee Chahal, Founder of, and client of my current business of digital marketing advisory.

A group of people from client’s team was working with me personally on some messed up stuff at their end, that they weren’t able to figure out for a bit extended time. Usually, the founders aren’t involved in daily stuff so unknown with the fact who did what, she wrote an email to her team, almost yelling at the delays and asking to figure out the issues asap, and I was in email loop.

I jumped into the conversation, and I took responsibility for not being able to resolve the matter in due time and keep the show running. I emailed her, “Sairee, I find myself responsible for the failure.”

She just sent me back a smiley.

May be what I did spontaneously was been interpreted act of taking the ownership towards the larger goal of her business.

Your behavior is your branding.

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