LGBTQ Marketing is Cross-Cultural Marketing

A few years ago, I was at a meeting for Cadillac with an agency pitching them on the LGBTQ market. I was brought along by the agency as the expert in LGBTQ media, just in case anything related came up. The agency did a great presentation, but after it was over they asked us an interesting question. If they could only afford one niche outreach at the time, and they had seen other presentations from the Hispanic and African-American markets, why would the LGBTQ market be the most important for them?

Want to read more?

Subscribe to www.brandersmagazine.com to keep reading this exclusive post.

Subscribe Now
4 views0 comments

Recent Posts

See All

Change and context

When I first considered ‘Branding in a new landscape’ I have to admit I struggled. A ‘new landscape’; what does that even mean? Well, it could mean a million things. What’s new to one person may not b