Netflix, a renewable energy brand

When Netflix brings you a series that reflects your own life or a film that offers you a portal into the lives of people around the world, it takes a network that runs on energy.

Netflix remain committed to reducing environmental impact from electricity use - and they are happy to report that they are making good progress on this.


For the electricity they use -- like in their own offices or DVD warehouses -- Netflix use as little as possible, and then match 100% of their direct power with regional renewable energy certificates (RECs). In 2018, Netflix’s direct energy use was about 51,000 megawatt hours (MWhs).


Then, there’s the electricity they don’t use but is required to deliver Netflix to you. This is called indirect electricity use and includes energy from companies Netflix work with like Amazon Web Services and internet service providers.


Although this part of their energy footprint is more difficult to influence since they don’t actually have control over it, Netflix still try to make sure it’s as sustainable as possible. In that vein, Netflix work with their service providers to measure and report this electricity use and then match it with regional RECs and carbon offsets. This indirect energy use was approximately 194,000 MWhs in 2018.


In 2018, 100% of their estimated direct and indirect non-renewable power use was matched through the following renewable energy and carbon offset projects. These projects span 23 different states/regions and 16 different countries.


US Renewable Energy Projects in:


Alabama

Alaska

Arkansas

Florida

Georgia

Illinois

Iowa

Kansas

Michigan

Minnesota

Missouri

Montana

Nebraska

New England (NEPOOL)

New Mexico

North Carolina

North Dakota

Oklahoma

Pennsylvania

New Jersey

Maryland (PJM)

South

Dakota

Texa

Utah


International Renewable Energy Projects in:


Australia

Brazil

Canada

Chile

China

Colombia

EU (AIB)

Guatemala

Iceland

India

Japan

Malaysia

Taiwan

Thailand


While this approach works for the scale of Netflix energy use at the moment, they are still relative newcomers on this journey. Netflix constantly evaluate their environmental impact and explore new opportunities to further their sustainability efforts.


Beyond their renewable energy commitments, Netflix also work to be as sustainable as they can in their day to day operations, including using compostable products, donating excess food, and reducing their single use plastics. In addition, Netflix actively encourage their employees to implement sustainability initiatives at home and in their personal lives.


Source: Netflix Media Center

0 views
SIGN UP AND STAY UPDATED!
  • Spotify
  • Branders Magazine
  • Branders Twitter
  • LinkedIn Branders
  • Facebook Branders

© 2019 by Branders Magazine