As a brand strategist and digital marketing engineer with over 40 years of experience, I’ve seen trends, bubbles and collapses. Here are three things I’ve learned from the digital revolution.
By Charles K. Davis, owner at Serio Design FX. brand strategist and digital marketing engineer.
In the first instance, it’s important to be the first mover. The early bird gets the worm as they say but the earlier early bird gets the biggest worm. But more importantly, being the first mover allows you to set the pace and direction for the market. It also gives you a chance to build up a customer base and get feedback to improve your offering before anybody else has a chance to enter the market.
Being the first mover also has its drawbacks, however. You may not have all the information you need to make the best decisions, and you may not have the financial resources of larger companies that can wait to see how things play out before entering a market.
The second thing I’ve learned is that cost is king when choosing software. It’s easy to get caught up in features and functionality when there are so many options on the market. But it’s important to remember that getting in is easy but getting out may be costly.
Many software providers will give you a low introductory rate to get you hooked, only to raise prices later down the line. So be sure to do your research and choose a provider that offers a fair price for their product or service.
And finally, let your brand strategy lead when making decisions about your digital presence. In the long run, it will win out over any tactical decision you make about which platform or tool to use. Your brand strategy should be based on your core values and what makes you unique. It should guide all of your decisions about your digital presence, from your website design to your social media strategy.
The digital evolution has changed the landscape of marketing forever. As a result, it’s important for marketers to stay ahead of the curve by being first movers, choosing their software wisely, and letting their brand strategy lead their decisions about their digital presence.
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1. There is first and then everybody else is playing follow the leader.
2. Cost is king. Be careful who you choose for software. Getting in is easy but getting out may be costly.
3. Let your brand strategy lead. It will win in the long run.