Facebook is introducing “Why am I seeing this post?” to help users better understand and more easily control what they see from friends, Pages and Groups in your News Feed.
This is the first time that Facebook built information on how ranking works directly into the app.
this is just an improvement to “Why am I seeing this ad?” a tool Facebook launched back in 2014. Facebook received valuable feedback over the years that has helped expand the information they share with people about the ads they see.
This means users will be able to tap on posts and ads in News Feed, get context on why they’re appearing, and take action to further personalize what they see.
Helping You Understand and Control the Posts You See
The goal of News Feed is to show people the posts that are most relevant to them. “Why am I seeing this post?”, which can be found in the drop down menu in the right hand corner of a post, explains how users past interactions impact the ranking of posts in their News Feed. Specifically, users will be able to see:
1. Why users are seeing a certain post in their News Feed — for example, if the post is from a friend the user made, a Group a user joined, or a Page the user followed.
2. What information generally has the largest influence over the order of posts, including: (a) how often users interact with posts from people, Pages or Groups; (b) how often users interact with a specific type of post, for example, videos, photos or links; and (c) the popularity of the posts shared by the people, Pages and Groups you follow.
During their (Facebook) research on “Why am I seeing this post?”, people told them that transparency into News Feed algorithms wasn’t enough without corresponding controls. People wanted to be able to take action, so Facebook made it easy to manage what users are seeing in News Feed right from this feature.
People’s feedback also helped Facebook determine what specific information would be most valuable to highlight. For example, Facebook included examples of people’s interactions that contribute to each of the three signal categories they show in the feature. Over time, Facebook will continue to get feedback on “Why am I seeing this post?” and make improvements.
Source: Facebook Newsroom