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Kristen Shenk

Please Touch: How Tactile Metaphors Build Unforgettable Brand Experiences
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Latest Issue

Issue #41: November 2025

Articles you will find...

  • Next-Generation High Streets. Retail as Theatre

  • Scaling Brand Experience: From Zero to Maturity with One OS

  • Being an "emotional" brand

  • Please Touch: How Tactile Metaphors Build Unforgettable Brand Experiences 

  • Bringing Brand Promise to Life: Aligning Brand Strategy with Customer Experience

  • Brand Moments of Care: Beyond AI Algorithms 

  • The new Metric for Brand Awareness? Emotion

  • Books recommendations for branders

Branders on this issue

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Wendy Gerber

Global Brand Strategy and CEO of the International Consulting Group

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Marshall Thompson

Executive Director, Experiences at Hyperquake

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Cybelle Jones

CEO at SEGD

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Richard Overboom

Experience Director at Random Studio

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Vanessa Mouledous

Brand Built Growth Expert, Mentor & Advisor to Startups

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Vanessa Delclós

Marketing and Communications Expert in Brand Growth, Engagement and Stakeholder Value

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Jamie Reilly

General Manager, Sports & Events at Moment Factory

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Tom McCrorie

Founder at Atom and PicAstroApp.com

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