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What you will find in this issue?

In today’s competitive business landscape, building a strong brand and cultivating a positive company culture is essential to long-term success. A company’s brand is more than just its logo and tagline; it represents the values, personality, and unique selling proposition that set it apart from competitors. A positive company culture, on the other hand, reflects the shared attitudes, beliefs, and behaviours that define how employees interact with each other, customers, and the broader community.

Latest Issue

Issue #30: March 2023

Articles you will find...

  • It’s not just about values (or campaigns), it’s about creating a cultural shift

  • Blue-Collar jobs matter: a reflection on employer branding

  • Does internal branding suffer from decompensated

  • The fusion formula: Brand + Culture = Results

  • From the inside out: how designing brand experiences can start with the candidate who got away

  • Culture: connecting brands to employees

  • How to use belief to boost your internal branding strategy

  • ​Talent is the Key for a successful brand culture

Branders on this issue

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Denise Lee Yohn

Brand Leadership Expert, Keynote Speaker, and Author of the bestselling books “What Great Brands Do” and “FUSION”

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David Brier

Chief Gravity Defyer at DBD International

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Meg Kypena

Principle at OnYourMark Co, LLC | Certified Brand Strategist and StoryBrand Guide

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Scott Hancock

CEO/Partner at BLVR

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Steven Picanza

Co-Founder and Chief Strategist Officer at Latin & Code

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Vanessa Mouledous

Multicultural brand strategist & Chief Brand Officer at curaJOY. Startup Mentor

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Sergio Morales

Brand Strategist at Comuniza

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Cara Rodgers

Strategist at BLVR

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Cristián Saracco

Founding Partner Allegro 234

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Matt Davies

Brand & Culture Strategist, Exec Consultant, Host of JustBranding, Author of Storyategy, Writer & Speaker

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