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Chris Wilson

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Shelf Confidence: Dressing your product to impress
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Latest Issue

Issue #40: August 2025

Articles you will find...

  • Scroll-Stopping Packaging for Socials

  • Packaging with Purpose: Considering Every Opportunity

  • How Freak Design Captures Gen Z Authenticity 

  • Want a Strong Product Brand? Start With a Stronger Product Name 

  • Split-Second First Impressions: How Packaging Psychology Makes (or Breaks) a Brand

  • The Nostalgia Trip: Are You Drinking for Comfort or Connection?

  • Go Big Or Go Home: Designing Packaging For Big Box Retail 

Branders on this issue

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Chris Wilson

Founder at STCKMN

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Kristen Shenk

Jacques Rossouw

Bailey James

Hernán Braberman

Founder and Creative Director at MLTI NYC

Creative Director and Managing Partner at Voicebox

Managing Director of North America at Thirst

Partner and Creative Director at Tridimage. 

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Claudia Arisso

Senior Packaging Designer at CultureFly

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Scott Milano

Founder and managing director at Tanj.co 

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Josh Roush

Co-Founder and CEO at Movetic,

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Sophia Scheibeler

Managing Director  at Freehand Social

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Kelli Binnings

Founder and Chief Brand Strategist at Build Smart Brands

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