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David Aaker

HOW BRANDING THINKING UNLOCKS TWO AI PAYOFFS

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Latest Issue

Issue #44: August 2026

Articles you will find...

  • Branding Beyond the Algorithm

  • Mediocrity Is Within Our Grasp

  • Cultural Resonance: The Most Powerful Brand Asset

  • How Branding Thinking Unlocks Two AI Payoffs

  • The Rise of Invisible Drivers: What AI Reveals About Competitive Advantage

  • More Is Not a Strategy

  • ​The Future of Creativity Isn’t Artificial
     

Branders on this issue

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David Aaker

Vice Chair of Prophet

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Vanessa Delclós 

Brand & Marketing Strategist, journalist, speaker and PhD researcher 

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Keeva Stratton

Founder of Quip Brands. Host of Culture Snap Podcast.

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Cristian Saracco

Founding Partner
at Allegro 234

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Rob Meyerson

Founder at Heirloom

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Richard Hunt

Creative Director and Co-founder of Hunt Hanson

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Paul Drake

Co-founder & Executive Creative Director at JDO

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Gerardo Herrera

Associate Chair, MDes Brand Design & Strategy at ArtCenter College of Design

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Marta Botta

Head of Accounts & Design
at Leva

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Steven Picanza

Co-founder and Creative Director of ANEWbrand

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