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Duncan

Wardle

Why a box is never just a box!

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What you will find in this issue?

When Brands want to increase their innovation efforts, they always seem to ask their teams the same statement: “we need more creative ideas” They’ll start talking about the need to “think outside the box” to be able to find new ideas and concepts that can turn into innovative products or programs. However, in most cases, innovation isn’t happening by a lack of ideas, but rather a lack of noticing the good ideas already there. 

Latest Issue

Issue #21: May 2021

Articles you will find...

  • Naming in an innovative industry: electric vehicles

  • Needs Make Us More Creative

  • Why A Box is Never Just a Box

  • Emerging opportunities for innovation post-COVID-19.

  • A smiling face in a post-COVID world

  • The rise of the machines - Brands and AI

  • The war against “blanding” and how to fight it

Branders on this issue

Duncan Wardle

 Former Head of Innovation and Creativity of Disney. Founder of iD8 & innov8, a creative consulting firm.

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Fabian Roschig

Innovation Consultant, Startup Founder & Marketeer

Pim Van Helten

CEO / Managing Partner at DPDK Digital Agency

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Gustavo Koniszczer

Managing Director, FutureBrand Hispanic America

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Marcela Sărmășan

Naming Specialist/Co-Founder at Namzya - Naming Agency

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Sandra Horling

Brand and Business Strategist | Creative Facilitator | Creating profit to be proud of | Generation Co

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Andra Guțui

Naming Specialist/Co-Founder at Namzya - Naming Agency

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Stanley Moss

Philosopher, writer and traveler is international brand guru for Gottschalk+Ash of Zürich, author of What Is A Brand?

Cristián Saracco

Founding Partner Allegro 234 | CMO zenziya | President aebrand | Member Medinge Group

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Matt Davies

UK based global brand & culture consultant. CEO advisor. Author. Public Speaker. Podcast host.

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