Asians Not Impressed with Brand Marketing/Advertising Outreach

Beautifying your brand to expand your target audience

The Future Belongs To Those That Know Their Target Customer

Knowing Your Audience(s)

A target audience is your individual consumer or customer

What is the role of a target audience in branding?

Your target audience is key to relevance

How To Use Marketing To Connect With Your Customers

Bottles for Recycling

La atomización de los sectores empuja los modelos de arquitectura de marca hacia los extremos

It's not easy going green in packaging, but there is a right way to do it!

Stop Talking About Sustainability

Changing sustainability: The call for a new integral approach

What is the most sustainable packaging?

New brands on the block: The initiators. The collaborators. The business innovators.

The Legend of a Sustainable Brand Comes True… Right?

Driving sustainable business growth for brands

Colgate-Palmolive Brings Together Sustainability and Social Impact

Branding: the most important tool for creating value in a company's employees