Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
- Nov 5, 2019
- 1 min
Facebook is introducing their New Company Brand
Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and...
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Branders Magazine
- Oct 30, 2019
- 3 min
New Rules to build a brand today
The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer...
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Branders Magazine
- Sep 23, 2019
- 2 min
Seconds to Seduce You: Brand Disruption
The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...
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Branders Magazine
- Sep 23, 2019
- 1 min
Will your Rebrand be Evolutionary or Revolutionary?
Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...
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Branders Magazine
- Sep 23, 2019
- 1 min
Brand Innovation
The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving...
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Branders Magazine
- Sep 23, 2019
- 1 min
The power of unique differentiators
Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be...
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Branders Magazine
- Sep 23, 2019
- 2 min
A tiny weapon of mass disruption
bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...
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Branders Magazine
- Sep 23, 2019
- 2 min
Place Branding: from advertising campaigns to public space experience.
It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...
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Branders Magazine
- Sep 23, 2019
- 1 min
You don't believe in branding?
If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...
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Branders Magazine
- Sep 23, 2019
- 2 min
Dealing with Disruption? Engage Your Team!
Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets...
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Branders Magazine
- Sep 23, 2019
- 1 min
Disruption by design
A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
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Branders Magazine
- Sep 23, 2019
- 1 min
AI²: How AI Can Successfully Accelerate Brand Innovation
To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
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Branders Magazine
- Sep 23, 2019
- 2 min
Pedigree: Internal Disruption Drives External Success
When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every...
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