Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...

Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and...

The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer...

The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...

Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...

The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving...

Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be...