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    Kara Goldin: a  woman with a passion and a purpose to help people lead healthier lives
    Branders Magazine
    • Nov 19, 2019
    • 3 min

    Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives

    Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
    331 views0 comments
    Facebook is introducing their New Company Brand
    Branders Magazine
    • Nov 5, 2019
    • 1 min

    Facebook is introducing their New Company Brand

    Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and...
    39 views0 comments
    New Rules to build a brand today
    Branders Magazine
    • Oct 30, 2019
    • 3 min

    New Rules to build a brand today

    The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer...
    70 views0 comments
    Seconds to Seduce You: 
Brand Disruption
    Branders Magazine
    • Sep 23, 2019
    • 2 min

    Seconds to Seduce You: Brand Disruption

    The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...
    42 views0 comments
    Will your Rebrand be Evolutionary or Revolutionary?
    Branders Magazine
    • Sep 23, 2019
    • 1 min

    Will your Rebrand be Evolutionary or Revolutionary?

    Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...
    30 views0 comments
    Brand Innovation
    Branders Magazine
    • Sep 23, 2019
    • 1 min

    Brand Innovation

    The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving...
    47 views0 comments
    The power of unique differentiators
    Branders Magazine
    • Sep 23, 2019
    • 1 min

    The power of unique differentiators

    Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be...
    47 views0 comments
    A tiny weapon of mass disruption
    Branders Magazine
    • Sep 23, 2019
    • 2 min

    A tiny weapon of mass disruption

    bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...
    60 views0 comments
    Place Branding: from advertising campaigns to public space experience.
    Branders Magazine
    • Sep 23, 2019
    • 2 min

    Place Branding: from advertising campaigns to public space experience.

    It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...
    12 views0 comments
    You don't believe in branding?
    Branders Magazine
    • Sep 23, 2019
    • 1 min

    You don't believe in branding?

    If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...
    171 views0 comments
    Dealing with Disruption? Engage Your Team!
    Branders Magazine
    • Sep 23, 2019
    • 2 min

    Dealing with Disruption? Engage Your Team!

    Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets...
    15 views0 comments
    Disruption by design
    Branders Magazine
    • Sep 23, 2019
    • 1 min

    Disruption by design

    A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
    23 views0 comments
    AI²: 
How AI Can Successfully Accelerate Brand Innovation
    Branders Magazine
    • Sep 23, 2019
    • 1 min

    AI²: How AI Can Successfully Accelerate Brand Innovation

    To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
    32 views0 comments
    Pedigree: Internal Disruption Drives External Success
    Branders Magazine
    • Sep 23, 2019
    • 2 min

    Pedigree: Internal Disruption Drives External Success

    When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every...
    65 views0 comments
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