Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and f...

Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and family, find communities ...

The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer relationship. Brands need ...

The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the intersection daily, b...

Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating potential of powerful b...

The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving lectures on Brandin...

Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be good. They need to b...

bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care hasn’t changed for way t...

It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable term, everyone wants ...

If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a tool brand is for o...

Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets very big and compli...

A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we live in and the way w...

To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving, ever-changing retail...

When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every year, Pedigree has esta...