Issue 22

Sep 21, 20214 min

Brand Keys Loyalty Leaders 2021

Desperate for Return to Normalcy, Loyalty Shifts as Consumers Seek Solace in Established Loyalty Leaders: Amazon, Apple, Domino’s,...

Jul 22, 20215 min

Innovating beyond fusion cuisine from two of our favorites bites worldwide

A new concept for one easy, tasty, and revolutionary food format named Burriamaki Unique moments occurred in my life that I have only...

Jul 22, 20213 min

Branding: More than Just a Logo

You created a brand, but how do you make it known to people? How do you build a following? How do you get people engaged? How do you...

Jul 22, 20214 min

Rare Breed Virtues: A New Strategic Tool for Brand Leaders

You know Brand Archetypes. They help branding agencies assign human qualities to a company and turn them into memorable identity,...

Jul 22, 20213 min

Key dimensions for building powerful brands today

To be relevant and endure over time, brands must generate memorable experiences, build strong communities and continually surprise us...

Jul 22, 20212 min

Branding by Design: Tips from a Branding Entrepreneur

I started my business in 2005, when I first opened my office doors to clients. 16 years is a long time. It’s an even longer time for a...

Jul 22, 20213 min

FAILURE CAN BE THE FIRST STEP ON THE ROAD TO SUCCESS

Reshma Saujani is the Founder and CEO of Girls Who Code, the international nonprofit organization working to close the gender gap in...

Jul 22, 20214 min

BRAND MATTERS

MOTTOS MATTERS I live by four: Anything is possible. Look at the big picture. Pay It Forward. Always eat pie. At the age 50 (the new 38)...

Jul 22, 20214 min

Blending Unconnected Ideas

Bold entrepreneurship is based on knowing how to blend those ideas which create new synthesised ways to solve certain needs Of all the...

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