Storytelling is really just a fancy label for persuasive communication. Does the word persuasion make you feel a little uncomfortable? You’re not alone. Most...

There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to maintain upward sales m...

Benefiting from strong brand communities The success of these brands originates from offering a compelling, thrilling mind boggling consumer experience. And ...

“A Brand’s Instant Message.” Long before the Internet, Social Media, YouTube and today’s heralded “Influencers”, there was the incredibly simple and very eff...

This article explains how current B2B marketing efforts should be injected with Influencer Marketing and the article offers insight into how to make it happe...

Tamara is recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top 10 Digital Marketer in 2019 by Brand 24. Please share w...

Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced Pepsi Café, a delicious ...

Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal rights are multiplying, w...

When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I wasn’t clear whether the...