An inside look at how independent global brand design agency JDO is evolving with AI – and why the people still matter more than the tool.

Organizations optimize processes, refine KPIs, develop increasingly sophisticated dashboards and measure outcomes with extraordinary precision. AI is making all of that faster, smarter and easier.

The promise was transformative. The reality, so far, is complicated. After several years of aggressive AI investment — billions deployed in platforms, tools, training, and pilots — several studies have shown that many organizations are not seeing the returns they were sold. The frustration is real and rising.