Change and context
When I first considered ‘Branding in a new landscape’ I have to admit I struggled. A ‘new landscape’; what does that even mean? Well, it...
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Branders Magazine
Feb 23, 20213 min
Telling your story in the cancel culture era
“We tell ourselves stories in order to live,” observed Joan Didion. The power of storytelling is what keeps brands alive, too. Yet, while...
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Branders Magazine
Nov 30, 20203 min
Telling Stories with Design
Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
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Branders Magazine
May 20, 20202 min
Your brand’s stories are lenses, not windows
When people get together to talk about telling a “brand story”, often what we end up discussing is the overall value of the brand itself....
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Branders Magazine
May 20, 20202 min
More stories, less code
All of us are storytellers and technology are breaking down the barriers that prevent others from hearing our voices. Looking for...
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Branders Magazine
May 20, 20202 min
Storytelling: persuasion in disguise
Storytelling is really just a fancy label for persuasive communication. Does the word persuasion make you feel a little uncomfortable?...
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Branders Magazine
May 20, 20203 min
Hello! A friendly Story
Interview with Craig Dubitsky, founder of Hello products. New chief innovation strategist at Colgate-Palmolive Interview by Terri...
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Branders Magazine
May 20, 20202 min
The Story of COVID-19
The coronavirus pandemic caught most people off guard. Critically needed supplies were absent from shelves around the country. In many...
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Branders Magazine
Apr 13, 20201 min
DREAMS CAN'T BE QUARANTINED
Aris Katsigiannis is a freelance Photographer and Filmmaker based in Athens, Greece. His work includes travel photography and Filmmaking...
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Branders Magazine
Nov 19, 20192 min
Reflections of Branding in a B2B World
When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...
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Branders Magazine
Sep 23, 20191 min
You don't believe in branding?
If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...
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Branders Magazine
Sep 18, 20193 min
LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....
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Branders Magazine
Jul 24, 20191 min
Inspiring audiences for a better future
Myths have accompanied humanity throughout history and have allowed us to create great civilizations. In 1949 an American scholar of...
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