Change and context
When I first considered ‘Branding in a new landscape’ I have to admit I struggled. A ‘new landscape’; what does that even mean? Well, it...
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Branders Magazine
- Feb 23, 2021
- 3 min
Telling your story in the cancel culture era
“We tell ourselves stories in order to live,” observed Joan Didion. The power of storytelling is what keeps brands alive, too. Yet, while...
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Branders Magazine
- Nov 30, 2020
- 3 min
Telling Stories with Design
Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
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Branders Magazine
- May 20, 2020
- 2 min
Your brand’s stories are lenses, not windows
When people get together to talk about telling a “brand story”, often what we end up discussing is the overall value of the brand itself....
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Branders Magazine
- May 20, 2020
- 2 min
More stories, less code
All of us are storytellers and technology are breaking down the barriers that prevent others from hearing our voices. Looking for...
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Branders Magazine
- May 20, 2020
- 2 min
Storytelling: persuasion in disguise
Storytelling is really just a fancy label for persuasive communication. Does the word persuasion make you feel a little uncomfortable?...
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Branders Magazine
- May 20, 2020
- 3 min
Hello! A friendly Story
Interview with Craig Dubitsky, founder of Hello products. New chief innovation strategist at Colgate-Palmolive Interview by Terri...
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Branders Magazine
- May 20, 2020
- 2 min
The Story of COVID-19
The coronavirus pandemic caught most people off guard. Critically needed supplies were absent from shelves around the country. In many...
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Branders Magazine
- Apr 13, 2020
- 1 min
DREAMS CAN'T BE QUARANTINED
Aris Katsigiannis is a freelance Photographer and Filmmaker based in Athens, Greece. His work includes travel photography and Filmmaking...
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Branders Magazine
- Nov 19, 2019
- 2 min
Reflections of Branding in a B2B World
When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...
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Branders Magazine
- Sep 23, 2019
- 1 min