When I first considered ‘Branding in a new landscape’ I have to admit I struggled. A ‘new landscape’; what does that even mean? Well, it...

“We tell ourselves stories in order to live,” observed Joan Didion. The power of storytelling is what keeps brands alive, too. Yet, while...

Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use

When people get together to talk about telling a “brand story”, often what we end up discussing is the overall value of the brand itself....

All of us are storytellers and technology are breaking down the barriers that prevent others from hearing our voices. Looking for...

Storytelling is really just a fancy label for persuasive communication. Does the word persuasion make you feel a little uncomfortable?...

Interview with Craig Dubitsky, founder of Hello products. New chief innovation strategist at Colgate-Palmolive Interview by Terri...

The coronavirus pandemic caught most people off guard. Critically needed supplies were absent from shelves around the country. In many...

Aris Katsigiannis is a freelance Photographer and Filmmaker based in Athens, Greece. His work includes travel photography and Filmmaking...

When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...

If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...

The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....

Myths have accompanied humanity throughout history and have allowed us to create great civilizations. In 1949 an American scholar of...