Branders MagazineFeb 23, 20213 minChange and contextWhen I first considered ‘Branding in a new landscape’ I have to admit I struggled. A ‘new landscape’; what does that even mean? Well, it...
Branders MagazineFeb 23, 20213 minTelling your story in the cancel culture era“We tell ourselves stories in order to live,” observed Joan Didion. The power of storytelling is what keeps brands alive, too. Yet, while...
Branders MagazineNov 30, 20203 minTelling Stories with DesignStorytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
Branders MagazineMay 20, 20202 minYour brand’s stories are lenses, not windowsWhen people get together to talk about telling a “brand story”, often what we end up discussing is the overall value of the brand itself....