Influencers know that color is a visual tool that can evoke emotions... and build memorability. Kylie Jenner, the youngest of the Kardashian/Jenner clan, rep...

There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to maintain upward sales m...

Benefiting from strong brand communities The success of these brands originates from offering a compelling, thrilling mind boggling consumer experience. And ...

“A Brand’s Instant Message.” Long before the Internet, Social Media, YouTube and today’s heralded “Influencers”, there was the incredibly simple and very eff...

This article explains how current B2B marketing efforts should be injected with Influencer Marketing and the article offers insight into how to make it happe...

Tamara is recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top 10 Digital Marketer in 2019 by Brand 24. Please share w...

Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most of the brands do not ...

PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve results above and b...

Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced Pepsi Café, a delicious ...

Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal rights are multiplying, w...

For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the collective work of count...

Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and f...

Who is Rocio Restaino? Someone who believes that brands have the power to change the world. Maybe this sounds a little overstated, that's true, but it reflec...

Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in the brand design indu...

How do you empower your team to do their best work? At Jackdaw Design, we’re passionate about adopting a collaborative approach to leading and empowering our...

Building, learning, and leading the way to a successful global sonic branding firm. Taking risks, pushing the boundaries, and turning mistakes into mission a...

When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I wasn’t clear whether the...

The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term. From the plastics conve...

Early September this year, I visited ReTuna Galleria with some fellow Medinge members. The mall is next door to the recycling centre of the town of Eskilstun...

The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The concept of what a bra...