Asians Not Impressed with Brand Marketing/Advertising Outreach
Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that...
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Branders Magazine
- Sep 1, 2022
- 5 min
Bottles for Recycling
Unnecessary waste can be avoided from the creation of a product by considering what will happen to what is designed after its use. By...
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Branders Magazine
- Jul 7, 2022
- 3 min
La atomización de los sectores empuja los modelos de arquitectura de marca hacia los extremos
De las más de 100 empresas analizadas, el 64% apuesta por un modelo monolítico como Virgin, Acciona o FedEx para seguir destacando en el...
305 views13 comments
Branders Magazine
- May 25, 2022
- 3 min
Branding: the most important tool for creating value in a company's employees
Branding allows organizations to meet their goals and be attractive in an increasingly demanding, changing, and complex labor market. For...
57 views32 comments
Branders Magazine
- May 17, 2022
- 4 min
The case for a better us
Just one year ago we were engaged in conversations over what the future “new normal” would look like. It seems long ago. We have entered...
31 views1 comment
Branders Magazine
- Jan 18, 2022
- 3 min
WHY DESIGN MATTERS: Conversations with the World’s Most Creative People
This salon in book form features text from Millman’s conversations with the world’s most creative minds, thought leaders, and...
197 views0 comments
Branders Magazine
- Sep 23, 2021
- 3 min
Where are we headed now?
The best keywords for the next wave of successful travel and hospitality branding are conscience, collaboration, and community. Let me...
32 views0 comments
Branders Magazine
- Sep 23, 2021
- 2 min
The Secret Power of Color
There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...
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Branders Magazine
- Sep 23, 2021
- 3 min
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
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Branders Magazine
- Sep 23, 2021
- 2 min
Smartphones & Smartbrands
The new purchase choice of products is mainly made on the phone screen and modified the traditional branding postulates, such as brand...
21 views0 comments
Branders Magazine
- Sep 23, 2021
- 4 min
Why labor and technology challenges are inextricably linked to brand strategy
Brand strategy is business strategy, and that thinking can save the restaurant industry 2020 absolutely shook the ground of the...
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Branders Magazine
- Sep 23, 2021
- 3 min
Satisfying the appetite for great food brands
With increased pressure on food and drink companies, the effectiveness of their brand design has never been so important. Great branding...
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Branders Magazine
- Sep 23, 2021
- 3 min
Beer with me. Brands with conscience
Beer and its branding are moving to a new space where innovation, concepts and missions are re-defining industry traditions. Quick, name...
29 views0 comments
Branders Magazine
- Sep 23, 2021
- 6 min
Strategy, Structure, People and Process: The Key for success in the HF&B Industry
The companies we work for and the experiences we have define our perspective and help shape our approach as we continue the journey...
41 views0 comments
Branders Magazine
- Sep 23, 2021
- 3 min
Serving it Up: Hospitality Branding Done Right
Today I share with you a few branding lessons learned throughout my time in the trenches within the hospitality/F&B world. For more than...
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Branders Magazine
- Jun 21, 2021
- 4 min
2021’s Most Patriotic Brands in America
Political Polarization and Pandemic Modifies View of Patriotism and Brands Brand Keys annual survey of iconic American brands has...
9,643 views4 comments
Branders Magazine
- Mar 31, 2021
- 6 min
High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
101 views0 comments
Branders Magazine
- Feb 23, 2021
- 3 min
Change and context
When I first considered ‘Branding in a new landscape’ I have to admit I struggled. A ‘new landscape’; what does that even mean? Well, it...
52 views0 comments
Branders Magazine
- Feb 23, 2021
- 3 min
Telling your story in the cancel culture era
“We tell ourselves stories in order to live,” observed Joan Didion. The power of storytelling is what keeps brands alive, too. Yet, while...
84 views0 comments
Branders Magazine
- Feb 23, 2021
- 4 min
The new role of branding
In new world order and the current landscape, the new role of branding is to make customers happy and successful What is Branding for...
158 views0 comments