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The 3 M’s to Building Sticky AF Brands
- Branders Magazine
- Oct 13, 2023
- 1 min read
Don’t just take our word, he wrote the book on it
Have you ever come across that one idea, product, or solution that seems to stick with you through the day or even days?
Sometimes it could be a conversation with someone and they say something that just sticks.
Other times you may see a piece of design or creativity that almost seems to haunt you in the most positive ways. It’s imprinted in your mind. It’s sticky.
This is exactly what we’re talking about today with Jeremey Miller, Author of Sticky Branding and Founder of Sticky Branding Agency.
What did we talk about?
✖︎ The entrepreneurial journey Jeremy went on from family business to best-selling author
✖︎ The secrets to what makes a great brand name
✖︎ The biggest mistakes brands are making today and how instilling a 3 M approach can alleviate these costly mistakes
Cheers to a great week, Branders, and thanks for all the support.
If you missed out on last week’s Friday Live, you missed a great chat with Bill Kenney talking about the 5 ways to tell if your organization needs a rebrand. Take a listen HERE.
Happy listening!
✌️ Steven & The Branders Magazine crew
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Great perspective on what makes brands truly memorable. The idea of creating experiences that stay with people is becoming more important across every digital industry. Consistency, user experience, and value are often what separate forgettable platforms from brands users return to regularly.
The same applies in entertainment and streaming, where platforms like Iron TV focus on delivering smooth access to live TV, movies, and sports with a simple and user-friendly experience that keeps audiences engaged.
Really interesting discussion on how “sticky” brands are built — the idea that certain messages or experiences stay with people long after exposure is spot on. Strong branding today is definitely less about constant selling and more about creating memorable, consistent value that people naturally recall.
This same principle also applies beyond digital branding, especially in industries like property development and construction, where trust, consistency, and long-term perception play a big role in client decisions.
For example, in the home improvement space, companies focusing on quality and reliable execution tend to stand out much more over time, such as providers of house extensions essex solutions.
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