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Keep on branding in the real world: Real cultural strategy in unreal times
It’s a played-out analogy but an apt one — we are in the midst of a modern gold rush. The race to power Generative AI has created widespread

Branders Magazine
Apr 9, 20244 min read


Today's AI score: 4.5 out of 6
On jun 7, 2019, branders published my article called 6 brand musts for an ai world. Revisiting that article engendered pride in my...

Branders Magazine
Jun 29, 20235 min read


Why AI is the Shakeup the Design Industry Needs
This month, I—along with probably every other designer, photographer, and illustrator on the planet—feverishly downloaded the Adobe...

Branders Magazine
Jun 29, 20233 min read


Why it’s so important for entrepreneurs to define their brand
Because if you don’t define yourself, someone else will. In today’s crazy busy world, we are bombarded with information. To create some...

Branders Magazine
Apr 7, 20204 min read


How Shopify Merchants can Effectively Drive Sales with Influencer Marketing
There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...

Branders Magazine
Feb 19, 20202 min read


Branding: Creating Powerful Connections
Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...

Branders Magazine
Jan 23, 20202 min read


PROCure Brand Camouflage: From Fitting-In to Standing-Out
PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...

Branders Magazine
Jan 23, 20202 min read


Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...

Branders Magazine
Dec 12, 20192 min read


Woman´s Rights, Branding, and the Need to Change the World.
Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal...

Branders Magazine
Dec 3, 20193 min read


Branding by Design
For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...

Branders Magazine
Nov 19, 20192 min read


Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...

Branders Magazine
Nov 19, 20193 min read


Debbie Millman: And nevertheless, she persisted.
Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in...

Branders Magazine
Nov 19, 20192 min read


Amanda Jackson: Inspiring women in brand design
How do you empower your team to do their best work? At Jackdaw Design, we’re passionate about adopting a collaborative approach to...

Branders Magazine
Nov 19, 20192 min read


Reflections of Branding in a B2B World
When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...

Branders Magazine
Nov 19, 20192 min read


A feel-good trip to the recycle mall?
Early September this year, I visited ReTuna Galleria with some fellow Medinge members. The mall is next door to the recycling centre of...

Branders Magazine
Nov 19, 20192 min read


Facebook is introducing their New Company Brand
Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and...

Branders Magazine
Nov 5, 20191 min read


New Rules to build a brand today
The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer...

Branders Magazine
Oct 30, 20193 min read


Q&A with Alpha: Anuraag Verma, Global Head, Strategic Transformation
Verma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering,...

Branders Magazine
Oct 29, 20193 min read


Standout Branding and Packaging Entices Free-From Customers
With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting...

Branders Magazine
Sep 25, 20193 min read


Will your Rebrand be Evolutionary or Revolutionary?
Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...

Branders Magazine
Sep 23, 20191 min read
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