There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to maintain upward sales m...

Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most of the brands do not ...

PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve results above and b...

Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced Pepsi Café, a delicious ...

Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal rights are multiplying, w...

For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the collective work of count...

Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and f...

Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in the brand design indu...

How do you empower your team to do their best work? At Jackdaw Design, we’re passionate about adopting a collaborative approach to leading and empowering our...

When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I wasn’t clear whether the...

Early September this year, I visited ReTuna Galleria with some fellow Medinge members. The mall is next door to the recycling centre of the town of Eskilstun...

Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and family, find communities ...

The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer relationship. Brands need ...

Verma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering, consulting, technology, ...

With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting the ‘lifestyle’ sho...

Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating potential of powerful b...

The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving lectures on Brandin...

Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be good. They need to b...

bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care hasn’t changed for way t...

It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable term, everyone wants ...