Why it’s so important for entrepreneurs to define their brand
Because if you don’t define yourself, someone else will. In today’s crazy busy world, we are bombarded with information. To create some...
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Branders Magazine
- Feb 19, 2020
- 2 min
How Shopify Merchants can Effectively Drive Sales with Influencer Marketing
There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...
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Branders Magazine
- Jan 23, 2020
- 2 min
Branding: Creating Powerful Connections
Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...
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Branders Magazine
- Jan 23, 2020
- 2 min
PROCure Brand Camouflage: From Fitting-In to Standing-Out
PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...
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Branders Magazine
- Dec 12, 2019
- 2 min
Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
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Branders Magazine
- Dec 3, 2019
- 3 min
Woman´s Rights, Branding, and the Need to Change the World.
Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal...
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Branders Magazine
- Nov 19, 2019
- 2 min
Branding by Design
For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...
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Branders Magazine
- Nov 19, 2019
- 3 min
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
- Nov 19, 2019
- 2 min
Debbie Millman: And nevertheless, she persisted.
Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in...
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Branders Magazine
- Nov 19, 2019
- 2 min
Amanda Jackson: Inspiring women in brand design
How do you empower your team to do their best work? At Jackdaw Design, we’re passionate about adopting a collaborative approach to...
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Branders Magazine
- Nov 19, 2019
- 2 min
Reflections of Branding in a B2B World
When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...
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Branders Magazine
- Nov 19, 2019
- 2 min
A feel-good trip to the recycle mall?
Early September this year, I visited ReTuna Galleria with some fellow Medinge members. The mall is next door to the recycling centre of...
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Branders Magazine
- Nov 5, 2019
- 1 min
Facebook is introducing their New Company Brand
Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and...
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Branders Magazine
- Oct 30, 2019
- 3 min
New Rules to build a brand today
The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer...
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Branders Magazine
- Oct 29, 2019
- 3 min
Q&A with Alpha: Anuraag Verma, Global Head, Strategic Transformation
Verma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering,...
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Branders Magazine
- Sep 25, 2019
- 3 min
Standout Branding and Packaging Entices Free-From Customers
With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting...
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Branders Magazine
- Sep 23, 2019
- 1 min
Will your Rebrand be Evolutionary or Revolutionary?
Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...
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Branders Magazine
- Sep 23, 2019
- 1 min
Brand Innovation
The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving...
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Branders Magazine
- Sep 23, 2019
- 1 min
The power of unique differentiators
Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be...
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Branders Magazine
- Sep 23, 2019
- 2 min
A tiny weapon of mass disruption
bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...
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