The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The concept of what a bra...

“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to conscious consumptio...

The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organization...

In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and corporate narcissism, w...

Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago, personal branding was regar...