Personal Brand

Goodbye CMO from yesterday and today

The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The...

The Red Queen and the conscious consumer

“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...

Six ways of building your purpose brand

The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...

The Conscious' Brand Roadmap

In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...

Is your personal brand for good?

Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...