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Goodbye CMO from yesterday and today
The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The...

Branders Magazine
Nov 8, 20193 min read
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The Red Queen and the conscious consumer
“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...

Branders Magazine
Jul 24, 20191 min read
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Six ways of building your purpose brand
The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...

Branders Magazine
Jul 24, 20191 min read
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The Conscious' Brand Roadmap
In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...

Branders Magazine
Jul 24, 20191 min read
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Is your personal brand for good?
Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...

Branders Magazine
Jul 24, 20191 min read
23 views
2 comments
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