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    • Issue 22
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    Goodbye CMO from yesterday and today
    Branders Magazine
    • Nov 8, 2019
    • 3 min

    Goodbye CMO from yesterday and today

    The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The...
    74 views0 comments
    The Red Queen and the conscious consumer
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    The Red Queen and the conscious consumer

    “It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...
    7 views0 comments
    Six ways of building your purpose brand
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Six ways of building your purpose brand

    The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...
    42 views0 comments
    The Conscious' Brand Roadmap
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    The Conscious' Brand Roadmap

    In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...
    112 views0 comments
    Is your personal 
brand for good?
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Is your personal brand for good?

    Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...
    5 views0 comments
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