Branders MagazineAug 20, 20203 minBe more than a postCoherence is king when we talk about brands and culture. The connection with consumers and collaborators needs to be much deeper. Surfing...
Branders MagazineApr 13, 20201 minDREAMS CAN'T BE QUARANTINEDAris Katsigiannis is a freelance Photographer and Filmmaker based in Athens, Greece. His work includes travel photography and Filmmaking...
Branders MagazineFeb 19, 20202 minHow Shopify Merchants can Effectively Drive Sales with Influencer MarketingThere are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...
Branders MagazineFeb 19, 20201 minIt's the community, not the commodityBenefiting from strong brand communities The success of these brands originates from offering a compelling, thrilling mind boggling...
Branders MagazineFeb 19, 20201 minThe Almighty Tagline“A Brand’s Instant Message.” Long before the Internet, Social Media, YouTube and today’s heralded “Influencers”, there was the incredibly...
Branders MagazineFeb 19, 20202 minWant Success in Influencer Marketing - Try ThisThis article explains how current B2B marketing efforts should be injected with Influencer Marketing and the article offers insight into...
Branders MagazineFeb 19, 20203 minInfluencer Marketing: Service is the keyTamara is recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top 10 Digital Marketer in 2019 by...
Branders MagazineNov 19, 20192 minDebbie Millman: And nevertheless, she persisted. Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in...
Branders MagazineNov 19, 20192 minAmanda Jackson: Inspiring women in brand designHow do you empower your team to do their best work? At Jackdaw Design, we’re passionate about adopting a collaborative approach to...
Branders MagazineOct 29, 20193 minQ&A with Alpha: Anuraag Verma, Global Head, Strategic TransformationVerma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering,...
Branders MagazineSep 23, 20191 minAI²: How AI Can Successfully Accelerate Brand InnovationTo many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
Branders MagazineJul 24, 20191 minStory: an ancient medium for modern timesDuring workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...
Branders MagazineJul 17, 20192 minApple offers a look at new emoji coming to iPhone this fallNew emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...
Branders MagazineJul 15, 20192 minDigital BrandsThe technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived...
Branders MagazineJun 12, 20191 minAmazon becomes world’s most valuable brandIt was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...
Branders MagazineMay 29, 20193 minFive tech trends are creating the foundation for the post-digital eraDigital transformation grants companies exceptional capabilities. But it also creates enormous expectations.
Branders MagazineMay 20, 20191 minI saw Packaging Future and its Name is Augmented RealityFinding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...
Branders MagazineMay 1, 20191 minMarketing Analytics SummitWhere digital analysts, marketing technologists and growth architects master marketing data to create an impact! Founded on the premise...
Branders MagazineMar 27, 20191 minThe importance of data analysis for communication professionalsPrevious research found that data analysis is becoming in a new important capability for public relations and communications...
Branders MagazineMar 12, 20194 minBig Brands: Watch Out. Microbrands Are Capturing Consumers. Ten features successful microbrands haveEvery time my teenage daughter asks me to buy her something new, chances are I’ve never heard of the brand. By Silvina Rodriguez Picaro...