Strategy, Structure, People and Process: The Key for success in the HF&B Industry
The companies we work for and the experiences we have define our perspective and help shape our approach as we continue the journey...
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Branders Magazine
- Feb 23, 2021
- 4 min
The new role of branding
In new world order and the current landscape, the new role of branding is to make customers happy and successful What is Branding for...
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Branders Magazine
- Aug 19, 2020
- 3 min
Be more than a post
Coherence is king when we talk about brands and culture. The connection with consumers and collaborators needs to be much deeper. Surfing...
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Branders Magazine
- Jan 23, 2020
- 2 min
Branding: Creating Powerful Connections
Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...
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Branders Magazine
- Nov 19, 2019
- 3 min
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
- Nov 19, 2019
- 2 min
Rocío Restaino: Have a point of view and express it.
Who is Rocio Restaino? Someone who believes that brands have the power to change the world. Maybe this sounds a little overstated, that's...
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Branders Magazine
- Sep 23, 2019
- 1 min
Will your Rebrand be Evolutionary or Revolutionary?
Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...
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Branders Magazine
- Sep 23, 2019
- 2 min
A tiny weapon of mass disruption
bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...
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Branders Magazine
- Sep 23, 2019
- 1 min
You don't believe in branding?
If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...
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Branders Magazine
- Sep 23, 2019
- 2 min
Dealing with Disruption? Engage Your Team!
Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets...
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Branders Magazine
- Sep 23, 2019
- 1 min
Disruption by design
A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
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Branders Magazine
- Sep 23, 2019
- 1 min
AI²: How AI Can Successfully Accelerate Brand Innovation
To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
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Branders Magazine
- Sep 23, 2019
- 2 min
Pedigree: Internal Disruption Drives External Success
When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every...
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Branders Magazine
- Sep 18, 2019
- 3 min
LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....
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Branders Magazine
- Sep 10, 2019
- 3 min
3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)
There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to...
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