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Strategy, Structure, People and Process: The Key for success in the HF&B Industry
The companies we work for and the experiences we have define our perspective and help shape our approach as we continue the journey...

Branders Magazine
Sep 23, 20216 min read
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The new role of branding
In new world order and the current landscape, the new role of branding is to make customers happy and successful What is Branding for...

Branders Magazine
Feb 23, 20214 min read
177 views
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Be more than a post
Coherence is king when we talk about brands and culture. The connection with consumers and collaborators needs to be much deeper.

Branders Magazine
Aug 19, 20203 min read
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Branding: Creating Powerful Connections
Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...

Branders Magazine
Jan 23, 20202 min read
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Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...

Branders Magazine
Nov 19, 20193 min read
432 views
26 comments


Rocío Restaino: Have a point of view and express it.
Who is Rocio Restaino? Someone who believes that brands have the power to change the world. Maybe this sounds a little overstated, that's...

Branders Magazine
Nov 19, 20192 min read
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Will your Rebrand be Evolutionary or Revolutionary?
Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...

Branders Magazine
Sep 23, 20191 min read
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A tiny weapon of mass disruption
bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...

Branders Magazine
Sep 23, 20192 min read
76 views
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You don't believe in branding?
If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...

Branders Magazine
Sep 23, 20191 min read
199 views
0 comments


Dealing with Disruption? Engage Your Team!
Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets...

Branders Magazine
Sep 23, 20192 min read
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Disruption by design
A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...

Branders Magazine
Sep 23, 20191 min read
34 views
0 comments


AI²: How AI Can Successfully Accelerate Brand Innovation
To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...

Branders Magazine
Sep 23, 20191 min read
68 views
8 comments


Pedigree: Internal Disruption Drives External Success
When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every...

Branders Magazine
Sep 23, 20192 min read
127 views
2 comments


LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....

Branders Magazine
Sep 18, 20193 min read
125 views
1 comment


3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)
There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to...

Branders Magazine
Sep 10, 20193 min read
61 views
11 comments
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