In new world order and the current landscape, the new role of branding is to make customers happy and successful

Coherence is king when we talk about brands and culture. The connection with consumers and collaborators needs to be much deeper.

Connecting with your customers is the key to create the strongest brand

Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...

Who is Rocio Restaino? Someone who believes that brands have the power to change the world. Maybe this sounds a little overstated, that's...

Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...

bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...