Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most of the brands do not ...

Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and f...

Who is Rocio Restaino? Someone who believes that brands have the power to change the world. Maybe this sounds a little overstated, that's true, but it reflec...

Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating potential of powerful b...

bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care hasn’t changed for way t...

If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a tool brand is for o...

Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets very big and compli...

A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we live in and the way w...

To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving, ever-changing retail...

When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every year, Pedigree has esta...

The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation. Over 100 children wi...

There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to generate sales lead...

New Pumpkin Cream Cold Brew joins PSL and other fall favorites in Starbucks stores in the United States and Canada starting Aug. 27. The return of Pumpkin Sp...