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    The Secret Power of Color
    Branders Magazine
    • Sep 23, 2021
    • 2 min

    The Secret Power of Color

    There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...
    32 views0 comments
    Rethinking Hospitality Packaging: Conscious Convenience
    Branders Magazine
    • Sep 23, 2021
    • 3 min

    Rethinking Hospitality Packaging: Conscious Convenience

    The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
    8 views0 comments
    Beer with me. Brands with conscience
    Branders Magazine
    • Sep 23, 2021
    • 3 min

    Beer with me. Brands with conscience

    Beer and its branding are moving to a new space where innovation, concepts and missions are re-defining industry traditions. Quick, name...
    27 views0 comments
    High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
    Branders Magazine
    • Mar 31, 2021
    • 6 min

    High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola

    Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
    93 views0 comments
    Agua en Caja una alternativa para darle un respiro al planeta
    Branders Magazine
    • Jun 18, 2020
    • 2 min

    Agua en Caja una alternativa para darle un respiro al planeta

    Agua en Caja llega a Colombia para convertirse en una alternativa ambiental en el consumo de agua. Su misión como empresa, es generar un...
    42 views0 comments
    The Story of COVID-19
    Branders Magazine
    • May 20, 2020
    • 2 min

    The Story of COVID-19

    The coronavirus pandemic caught most people off guard. Critically needed supplies were absent from shelves around the country. In many...
    55 views0 comments
    Color: your key influencer
    Branders Magazine
    • Mar 31, 2020
    • 3 min

    Color: your key influencer

    Influencers know that color is a visual tool that can evoke emotions... and build memorability. Kylie Jenner, the youngest of the...
    32 views0 comments
    PROCure
Brand Camouflage: From Fitting-In to Standing-Out
    Branders Magazine
    • Jan 23, 2020
    • 2 min

    PROCure Brand Camouflage: From Fitting-In to Standing-Out

    PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...
    33 views0 comments
    Pepsi will launch a new coffee-cola drink next year
    Branders Magazine
    • Dec 12, 2019
    • 2 min

    Pepsi will launch a new coffee-cola drink next year

    Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
    31 views0 comments
    Branding by Design
    Branders Magazine
    • Nov 19, 2019
    • 2 min

    Branding by Design

    For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...
    30 views0 comments
    Standout Branding and Packaging Entices Free-From Customers
    Branders Magazine
    • Sep 25, 2019
    • 3 min

    Standout Branding and Packaging Entices Free-From Customers

    With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting...
    36 views0 comments
    Seconds to Seduce You: 
Brand Disruption
    Branders Magazine
    • Sep 23, 2019
    • 2 min

    Seconds to Seduce You: Brand Disruption

    The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...
    42 views0 comments
    Disruption by design
    Branders Magazine
    • Sep 23, 2019
    • 1 min

    Disruption by design

    A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
    23 views0 comments
    Creativity + Strategy in Packaging: 
A Perfect Pair
    Branders Magazine
    • May 20, 2019
    • 1 min

    Creativity + Strategy in Packaging: A Perfect Pair

    When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...
    89 views0 comments
    The Power of Ideas
    Branders Magazine
    • May 20, 2019
    • 1 min

    The Power of Ideas

    Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...
    10 views0 comments
    Sustainable Packaging and Circular Economy: a great challenge!
    Branders Magazine
    • May 20, 2019
    • 1 min

    Sustainable Packaging and Circular Economy: a great challenge!

    There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....
    23 views0 comments
    I saw Packaging Future and its Name is Augmented Reality
    Branders Magazine
    • May 20, 2019
    • 1 min

    I saw Packaging Future and its Name is Augmented Reality

    Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...
    95 views0 comments
    Brand Wayfinding:  Never Decorate. Always Navigate
    Branders Magazine
    • May 20, 2019
    • 1 min

    Brand Wayfinding: Never Decorate. Always Navigate

    Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that...
    228 views0 comments
    A pack is worth a thousand words
    Branders Magazine
    • May 20, 2019
    • 1 min

    A pack is worth a thousand words

    The ‘silent salesman’ for every brand: from store shelf, to dinner table, to the hands of consumers, packaging is more than a vessel -...
    36 views0 comments
    100% Emotional Packaging:
How a box can be seen as a sentimental heritage
    Branders Magazine
    • May 20, 2019
    • 1 min

    100% Emotional Packaging: How a box can be seen as a sentimental heritage

    Nowadays we all see Sports as something integrated into our daily life, resulting in a relationship of proximity with this market,...
    40 views0 comments
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