Influencers know that color is a visual tool that can evoke emotions... and build memorability. Kylie Jenner, the youngest of the Kardashian/Jenner clan, rep...

PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve results above and b...

Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced Pepsi Café, a delicious ...

For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the collective work of count...

With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting the ‘lifestyle’ sho...

The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the intersection daily, b...

A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we live in and the way w...

Nestlé has announced it has created a unique chocolate made entirely from the cocoa fruit, using the beans and pulp as the only ingredients and therefore not...

Announced by Marc Pritchard, Chief Brand Officer of P&G, and Virginie Helias, Chief Sustainability Officer of P&G, at the 2019 Sustainable Brands Conference ...

Convenient zero-waste e-shopping platform will include 8 of P&G’s leading household brands The Procter & Gamble Company (NYSE:PG) announced it is testing reu...

When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad field of design, the pac...

Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of consumers. I think one of the...

There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth. Three main aspects for...

Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities for brands. Buenos Ai...

Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that can be fiercely prote...

The ‘silent salesman’ for every brand: from store shelf, to dinner table, to the hands of consumers, packaging is more than a vessel - it’s a storyteller. Wh...

Nowadays we all see Sports as something integrated into our daily life, resulting in a relationship of proximity with this market, allowing us to understand ...

As part of an effort to help create a greener future for generations to come, Samsung Electronics has equipped the Galaxy S10 with simple, eco-friendly packa...