Bottles for Recycling
Unnecessary waste can be avoided from the creation of a product by considering what will happen to what is designed after its use. By...
Search
Branders Magazine
- Sep 23, 2021
- 2 min
The Secret Power of Color
There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...
33 views0 comments
Branders Magazine
- Sep 23, 2021
- 3 min
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
13 views0 comments
Branders Magazine
- Sep 23, 2021
- 3 min
Beer with me. Brands with conscience
Beer and its branding are moving to a new space where innovation, concepts and missions are re-defining industry traditions. Quick, name...
27 views0 comments
Branders Magazine
- Mar 31, 2021
- 6 min
High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
98 views0 comments
Branders Magazine
- Jun 17, 2020
- 2 min
Agua en Caja una alternativa para darle un respiro al planeta
Agua en Caja llega a Colombia para convertirse en una alternativa ambiental en el consumo de agua. Su misión como empresa, es generar un...
46 views0 comments
Branders Magazine
- May 20, 2020
- 2 min
The Story of COVID-19
The coronavirus pandemic caught most people off guard. Critically needed supplies were absent from shelves around the country. In many...
57 views0 comments
Branders Magazine
- Mar 31, 2020
- 3 min
Color: your key influencer
Influencers know that color is a visual tool that can evoke emotions... and build memorability. Kylie Jenner, the youngest of the...
33 views0 comments
Branders Magazine
- Jan 23, 2020
- 2 min
PROCure Brand Camouflage: From Fitting-In to Standing-Out
PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...
37 views0 comments
Branders Magazine
- Dec 12, 2019
- 2 min
Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
34 views0 comments
Branders Magazine
- Nov 19, 2019
- 2 min
Branding by Design
For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...
30 views0 comments
Branders Magazine
- Sep 25, 2019
- 3 min
Standout Branding and Packaging Entices Free-From Customers
With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting...
36 views0 comments
Branders Magazine
- Sep 23, 2019
- 2 min
Seconds to Seduce You: Brand Disruption
The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...
44 views0 comments
Branders Magazine
- Sep 23, 2019
- 1 min
Disruption by design
A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
25 views0 comments
Branders Magazine
- May 20, 2019
- 1 min
Creativity + Strategy in Packaging: A Perfect Pair
When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...
91 views0 comments
Branders Magazine
- May 20, 2019
- 1 min
The Power of Ideas
Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...
11 views0 comments
Branders Magazine
- May 20, 2019
- 1 min
Sustainable Packaging and Circular Economy: a great challenge!
There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....
25 views0 comments
Branders Magazine
- May 20, 2019
- 1 min
I saw Packaging Future and its Name is Augmented Reality
Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...
95 views0 comments
Branders Magazine
- May 20, 2019
- 1 min
Brand Wayfinding: Never Decorate. Always Navigate
Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that...
230 views0 comments
Branders Magazine
- May 20, 2019
- 1 min
A pack is worth a thousand words
The ‘silent salesman’ for every brand: from store shelf, to dinner table, to the hands of consumers, packaging is more than a vessel -...
42 views0 comments