Bottles for Recycling
Unnecessary waste can be avoided from the creation of a product by considering what will happen to what is designed after its use. By...
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Branders Magazine
- Sep 23, 2021
- 2 min
The Secret Power of Color
There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...
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Branders Magazine
- Sep 23, 2021
- 3 min
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
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Branders Magazine
- Sep 23, 2021
- 3 min
Beer with me. Brands with conscience
Beer and its branding are moving to a new space where innovation, concepts and missions are re-defining industry traditions. Quick, name...
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Branders Magazine
- Mar 31, 2021
- 6 min
High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
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Branders Magazine
- Jun 17, 2020
- 2 min
Agua en Caja una alternativa para darle un respiro al planeta
Agua en Caja llega a Colombia para convertirse en una alternativa ambiental en el consumo de agua. Su misión como empresa, es generar un...
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Branders Magazine
- May 19, 2020
- 2 min
The Story of COVID-19
The coronavirus pandemic caught most people off guard. Critically needed supplies were absent from shelves around the country. In many...
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Branders Magazine
- Mar 31, 2020
- 3 min
Color: your key influencer
Influencers know that color is a visual tool that can evoke emotions... and build memorability. Kylie Jenner, the youngest of the...
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Branders Magazine
- Jan 23, 2020
- 2 min
PROCure Brand Camouflage: From Fitting-In to Standing-Out
PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...
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Branders Magazine
- Dec 12, 2019
- 2 min
Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
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Branders Magazine
- Nov 19, 2019
- 2 min
Branding by Design
For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...
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Branders Magazine
- Sep 25, 2019
- 3 min
Standout Branding and Packaging Entices Free-From Customers
With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting...
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Branders Magazine
- Sep 23, 2019
- 2 min
Seconds to Seduce You: Brand Disruption
The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...
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Branders Magazine
- Sep 23, 2019
- 1 min
Disruption by design
A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
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Branders Magazine
- May 20, 2019
- 1 min
Creativity + Strategy in Packaging: A Perfect Pair
When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...
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Branders Magazine
- May 20, 2019
- 1 min
The Power of Ideas
Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...
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Branders Magazine
- May 20, 2019
- 1 min
Sustainable Packaging and Circular Economy: a great challenge!
There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....
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Branders Magazine
- May 20, 2019
- 1 min
I saw Packaging Future and its Name is Augmented Reality
Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...
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Branders Magazine
- May 20, 2019
- 1 min
Brand Wayfinding: Never Decorate. Always Navigate
Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that...
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Branders Magazine
- May 20, 2019
- 1 min
A pack is worth a thousand words
The ‘silent salesman’ for every brand: from store shelf, to dinner table, to the hands of consumers, packaging is more than a vessel -...
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