Sales

Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives

Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...

Pedigree: Internal Disruption Drives External Success

When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every...

3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)

There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to...

Big Brands: Watch Out. Microbrands Are Capturing Consumers. Ten features successful microbrands have

Every time my teenage daughter asks me to buy her something new, chances are I’ve never heard of the brand. By Silvina Rodriguez Picaro...