In new world order and the current landscape, the new role of branding is to make customers happy and successful

In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.

Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind

Connecting with your customers is the key to create the strongest brand

When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...