Branders MagazineSep 23, 20213 minWhere are we headed now?The best keywords for the next wave of successful travel and hospitality branding are conscience, collaboration, and community. Let me...
Branders MagazineSep 23, 20216 minStrategy, Structure, People and Process: The Key for success in the HF&B IndustryThe companies we work for and the experiences we have define our perspective and help shape our approach as we continue the journey...
Branders MagazineSep 23, 20213 minServing it Up: Hospitality Branding Done RightToday I share with you a few branding lessons learned throughout my time in the trenches within the hospitality/F&B world. For more than...
Branders MagazineFeb 23, 20214 minThe new role of brandingIn new world order and the current landscape, the new role of branding is to make customers happy and successful What is Branding for...
Branders MagazineDec 15, 20206 minDon’t Buy These 4 Lies About BrandingIn the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.
Branders MagazineNov 30, 20203 minI just want a logoLet me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind
Branders MagazineJan 23, 20202 minBranding: Creating Powerful ConnectionsConnecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...
Branders MagazineNov 19, 20192 minReflections of Branding in a B2B WorldWhen I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...
Branders MagazineSep 23, 20192 minPlace Branding: from advertising campaigns to public space experience.It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...
Branders MagazineSep 23, 20191 minYou don't believe in branding?If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...
Branders MagazineSep 23, 20191 minDisruption by designA new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
Branders MagazineJul 17, 20192 minApple offers a look at new emoji coming to iPhone this fallNew emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...