The best keywords for the next wave of successful travel and hospitality branding are conscience, collaboration, and community. Let me...

The companies we work for and the experiences we have define our perspective and help shape our approach as we continue the journey...

Today I share with you a few branding lessons learned throughout my time in the trenches within the hospitality/F&B world. For more than...

In new world order and the current landscape, the new role of branding is to make customers happy and successful What is Branding for...

In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.

Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind

Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...

When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...

It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...

If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...

A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...

New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...