Bottles for Recycling
Unnecessary waste can be avoided from the creation of a product by considering what will happen to what is designed after its use. By...
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Branders Magazine
- Sep 23, 2021
- 3 min
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
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Branders Magazine
- Nov 30, 2020
- 3 min
How design can change the world
Designers shape the world and they are responsible for the world they shape.
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Branders Magazine
- Nov 30, 2020
- 3 min
Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
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Branders Magazine
- Jun 17, 2020
- 2 min
Agua en Caja una alternativa para darle un respiro al planeta
Agua en Caja llega a Colombia para convertirse en una alternativa ambiental en el consumo de agua. Su misión como empresa, es generar un...
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Branders Magazine
- Nov 19, 2019
- 3 min
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
- Nov 19, 2019
- 2 min
Branding for the future
The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term....
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Branders Magazine
- Nov 19, 2019
- 2 min
A feel-good trip to the recycle mall?
Early September this year, I visited ReTuna Galleria with some fellow Medinge members. The mall is next door to the recycling centre of...
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Branders Magazine
- Sep 18, 2019
- 3 min
LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....
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Branders Magazine
- Jul 31, 2019
- 1 min
The Desire to Empower Humans to Flourish
Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...
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Branders Magazine
- Jul 24, 2019
- 1 min
The Conscious' Brand Roadmap
In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...
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Branders Magazine
- Jun 13, 2019
- 5 min
Purpose and Profit: An Inextricable Link
A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business...
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Branders Magazine
- May 20, 2019
- 1 min
Sustainable Packaging and Circular Economy: a great challenge!
There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....
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