Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and f...

The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term. From the plastics conve...

Early September this year, I visited ReTuna Galleria with some fellow Medinge members. The mall is next door to the recycling centre of the town of Eskilstun...

The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation. Over 100 children wi...

Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health bridge-builder, health optimizer...

In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and corporate narcissism, w...

A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business School summoned me to t...

Announced by Marc Pritchard, Chief Brand Officer of P&G, and Virginie Helias, Chief Sustainability Officer of P&G, at the 2019 Sustainable Brands Conference ...

Convenient zero-waste e-shopping platform will include 8 of P&G’s leading household brands The Procter & Gamble Company (NYSE:PG) announced it is testing reu...

Imagine if you could see maps of air quality in your neighborhoods, and route yourselves around the pollution for cleaner, healthier bike rides or park visit...

There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth. Three main aspects for...

Apple today announced a major expansion of its recycling programs, quadrupling the number of locations US customers can send their iPhone to be disassembled ...

Three new wind farms in Ireland, Sweden, and the United States will produce more than 670,000 MWh annually and support AWS’s goal to power 100% of its global...