To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how

Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...

Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...

The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term....

bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...

The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....

Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...

The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...

“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...

When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...

In 2017, Pepsi aired an advertisement featuring the celebrity endorser Kendall Jenner. Tapping into the zeitgeist of political...

Myths have accompanied humanity throughout history and have allowed us to create great civilizations. In 1949 an American scholar of...

The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...

In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...

During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...

We campaign hope over fear to scale for positive impact. Instead of flygskam we’re making train travelers train-proud In our daily work,...

Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...

Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...

It seems that everyone’s searching for the purpose these days. Graduates seeking fulfillment; CEOs pondering legacy; marketers eyeing...