Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
top of page
Search
Branders Magazine
Jan 23, 20202 min
Branding: Creating Powerful Connections
Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...
73 views0 comments
Branders Magazine
Nov 19, 20193 min
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
371 views0 comments
Branders Magazine
Nov 19, 20192 min
Branding for the future
The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term....
57 views0 comments
Branders Magazine
Sep 23, 20192 min
A tiny weapon of mass disruption
bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...
76 views0 comments
Branders Magazine
Sep 18, 20193 min
LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....
115 views0 comments
Branders Magazine
Jul 31, 20191 min
The Desire to Empower Humans to Flourish
Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...
140 views0 comments
Branders Magazine
Jul 24, 20192 min
Alexa, do you act with conscience?
The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...
30 views0 comments
Branders Magazine
Jul 24, 20191 min
The Red Queen and the conscious consumer
“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...
28 views0 comments
Branders Magazine
Jul 24, 20191 min
Big Tech is not your friend
When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...
23 views0 comments
Branders Magazine
Jul 24, 20192 min
Co-creating brands with a purpose
In 2017, Pepsi aired an advertisement featuring the celebrity endorser Kendall Jenner. Tapping into the zeitgeist of political...
89 views0 comments
Branders Magazine
Jul 24, 20191 min
Inspiring audiences for a better future
Myths have accompanied humanity throughout history and have allowed us to create great civilizations. In 1949 an American scholar of...
26 views0 comments
Branders Magazine
Jul 24, 20191 min
Six ways of building your purpose brand
The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...
55 views0 comments
Branders Magazine
Jul 24, 20191 min
The Conscious' Brand Roadmap
In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...
147 views0 comments
Branders Magazine
Jul 24, 20191 min
Story: an ancient medium for modern times
During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...
22 views0 comments
Branders Magazine
Jul 24, 20192 min
Guilt-free and fancy, a strategy for all. Marketing for impulses will help scale sustainable living!
We campaign hope over fear to scale for positive impact. Instead of flygskam we’re making train travelers train-proud In our daily work,...
24 views0 comments
Branders Magazine
Jul 24, 20191 min
Human Centered Brands
Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...
43 views0 comments
Branders Magazine
Jul 24, 20191 min
Is your personal brand for good?
Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...
16 views0 comments
Branders Magazine
Jul 24, 20191 min
Follow the Money: why brands with a conscience are winning on Wall Street
It seems that everyone’s searching for the purpose these days. Graduates seeking fulfillment; CEOs pondering legacy; marketers eyeing...
71 views0 comments
bottom of page