Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
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Branders Magazine
- Jan 23, 2020
- 2 min
Branding: Creating Powerful Connections
Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...
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Branders Magazine
- Nov 19, 2019
- 3 min
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
- Nov 19, 2019
- 2 min
Branding for the future
The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term....
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Branders Magazine
- Sep 23, 2019
- 2 min
A tiny weapon of mass disruption
bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...
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Branders Magazine
- Sep 18, 2019
- 3 min
LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....
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Branders Magazine
- Jul 31, 2019
- 1 min
The Desire to Empower Humans to Flourish
Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...
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Branders Magazine
- Jul 24, 2019
- 2 min
Alexa, do you act with conscience?
The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...
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Branders Magazine
- Jul 24, 2019
- 1 min
The Red Queen and the conscious consumer
“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...
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Branders Magazine
- Jul 24, 2019
- 1 min
Big Tech is not your friend
When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...
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Branders Magazine
- Jul 24, 2019
- 2 min