This month, I—along with probably every other designer, photographer, and illustrator on the planet—feverishly downloaded the Adobe...

The long awaited (or feared) future of artificial intelligence is here. We knew this day would come but have we prepared for its impact...

There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...

The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...

The new purchase choice of products is mainly made on the phone screen and modified the traditional branding postulates, such as brand...

With increased pressure on food and drink companies, the effectiveness of their brand design has never been so important. Great branding...

Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...

Situational Analysis: How many times has it occurred that we see a sign in a certain location, but we are left with a confusing message?...

Designers shape the world and they are responsible for the world they shape.

Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind

Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use

To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how

We are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t

Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.

As a design innovation firm, we’ve practiced design thinking for over 30 years—addressing our client's brand, product, and service challenge

Influencers know that color is a visual tool that can evoke emotions... and build memorability. Kylie Jenner, the youngest of the...

PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...

Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...

For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...

Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in...