The Secret Power of Color
There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...
top of page
Search
Branders Magazine
- Sep 23, 2021
- 3 min
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
19 views0 comments
Branders Magazine
- Sep 23, 2021
- 2 min
Smartphones & Smartbrands
The new purchase choice of products is mainly made on the phone screen and modified the traditional branding postulates, such as brand...
25 views0 comments
Branders Magazine
- Sep 23, 2021
- 3 min
Satisfying the appetite for great food brands
With increased pressure on food and drink companies, the effectiveness of their brand design has never been so important. Great branding...
57 views0 comments
Branders Magazine
- Mar 31, 2021
- 6 min
High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
107 views0 comments
Branders Magazine
- Feb 23, 2021
- 3 min
The Challenge of Creating Universal COVID-19 Signage
Situational Analysis: How many times has it occurred that we see a sign in a certain location, but we are left with a confusing message?...
14 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
How design can change the world
Designers shape the world and they are responsible for the world they shape.
122 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
I just want a logo
Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind
218 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
Telling Stories with Design
Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
90 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
54 views0 comments
Branders Magazine
- Nov 30, 2020
- 5 min
The Good, The Bad and The Underbelly of Branding
We are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t