Why AI is the Shakeup the Design Industry Needs
This month, I—along with probably every other designer, photographer, and illustrator on the planet—feverishly downloaded the Adobe...
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Branders Magazine
- Jun 29, 2023
- 4 min
The Difference Between AI & Design Thinking
The long awaited (or feared) future of artificial intelligence is here. We knew this day would come but have we prepared for its impact...
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Branders Magazine
- Sep 23, 2021
- 2 min
The Secret Power of Color
There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...
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Branders Magazine
- Sep 23, 2021
- 3 min
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
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Branders Magazine
- Sep 23, 2021
- 2 min
Smartphones & Smartbrands
The new purchase choice of products is mainly made on the phone screen and modified the traditional branding postulates, such as brand...
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Branders Magazine
- Sep 23, 2021
- 3 min
Satisfying the appetite for great food brands
With increased pressure on food and drink companies, the effectiveness of their brand design has never been so important. Great branding...
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Branders Magazine
- Mar 31, 2021
- 6 min
High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
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Branders Magazine
- Feb 23, 2021
- 3 min
The Challenge of Creating Universal COVID-19 Signage
Situational Analysis: How many times has it occurred that we see a sign in a certain location, but we are left with a confusing message?...
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Branders Magazine
- Nov 30, 2020
- 3 min
How design can change the world
Designers shape the world and they are responsible for the world they shape.
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Branders Magazine
- Nov 30, 2020
- 3 min
I just want a logo
Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind
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Branders Magazine
- Nov 30, 2020
- 3 min
Telling Stories with Design
Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
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Branders Magazine
- Nov 30, 2020
- 3 min
Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
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Branders Magazine
- Nov 30, 2020
- 5 min
The Good, The Bad and The Underbelly of Branding
We are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t
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Branders Magazine
- Nov 30, 2020
- 5 min
Design: Moving from the way things are to the way things should be.
Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.
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Branders Magazine
- Nov 30, 2020
- 3 min
Integrating Design into Your Business and Brand Culture: 5 Truths
As a design innovation firm, we’ve practiced design thinking for over 30 years—addressing our client's brand, product, and service challenge
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Branders Magazine
- Mar 31, 2020
- 3 min
Color: your key influencer
Influencers know that color is a visual tool that can evoke emotions... and build memorability. Kylie Jenner, the youngest of the...
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Branders Magazine
- Jan 23, 2020
- 2 min
PROCure Brand Camouflage: From Fitting-In to Standing-Out
PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...
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Branders Magazine
- Dec 12, 2019
- 2 min
Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
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Branders Magazine
- Nov 19, 2019
- 2 min
Branding by Design
For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...
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Branders Magazine
- Nov 19, 2019
- 2 min
Debbie Millman: And nevertheless, she persisted.
Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in...
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