Ecommerce

How Shopify Merchants can Effectively Drive Sales with Influencer Marketing

There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...

Amazon becomes world’s most valuable brand

It was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...

Big Brands: Watch Out. Microbrands Are Capturing Consumers. Ten features successful microbrands have

Every time my teenage daughter asks me to buy her something new, chances are I’ve never heard of the brand. By Silvina Rodriguez Picaro...