BrandersFest | Branders Magazine

October 7- 11, 2024

A Digital Event by

Welcome to Branders Fest 2024

Welcome to the inaugural BrandersFest 2024, a premier virtual event designed for entrepreneurs and serious founders eager to elevate their brand strategy. Across five days immerse yourself in master classes led by industry titans, interactive Q&A sessions, and a dynamic panel discussion—all tailored to address the unique branding challenges you face. I’m glad you’re here.

Luis Vergara

Founder & CEO at Branders Magazine

Save My Spot

BrandersFest 2024 aims to empower founders with the knowledge, tools, and strategies to build strong, resonant brands that stand out in today’s competitive marketplace. Each session is crafted to provide actionable insights that you can implement immediately to drive your brand’s success.

What You’ll Gain:

Comprehensive Brand Planning

Learn how to craft an effective brand plan from the ground up.

Strategic Insights

Discover winning strategies to position your brand for long-term success.

Visual Identity Mastery

Understand the elements that make for a compelling and recognizable visual brand identity.

Brand Experience Excellence

Get firsthand lessons from successful founders on creating exceptional brand experiences.

Diverse Perspectives

Engage in an interactive panel discussion with global branding experts, bringing varied viewpoints and deep insights.

Who should attend?

FOUNDERS

ENTREPRENEURS

C-SUITE(CEOs, CSOs, CMOs)

INVESTORS

WHY TO ATTEND?

All-Virtual Format

Participate from anywhere in the world—no travel required.

AGENDA

Day 1:

Day 2:

Day 3:

Day 4:

Day 5:

The Brand Plan (Rob Meyerson)
Date: Monday, October 7th
Time: 12:00 PM - 1:00 PM EDT
Topic: Crafting an Effective Brand Process

The Brand Strategy (Matt Davies)
Date: Tuesday, October 8th
Time: 12:00 PM - 1:00 PM EDT
Topic: Developing a Winning Brand Strategy

The Brand Design: Visual Identity (Terri Goldstein)
Date: Wednesday, October 9th
Time: 12:00 PM - 1:00 PM EDT
Topic: Creating Compelling Visual Identities

The Brand Experience: Lessons from a Founder (Craig Dubitsky)
Date: Thursday, October 10th
Time: 12:00 PM - 1:00 PM EDT
Topic: Delivering Exceptional Brand Experiences

Panel Discussion Hosted by Steven Picanza
Date: Friday, October 11th
Time: 12:00 PM - 1:00 PM EDT
Topic: Interactive Panel Discussion

Learn from the best Branders in the world.

SPEAKERS

Terri Goldstein

Founder & CEO at Goldstein Group Branding

With the power of her all-star network of industry experts and select agencies, Terri Goldstein helps FMCG companies to position, identify and develop ownable brand core identifiers that can be fiercely protected. Her guiding design principle is based on a proven scientific methodology that understands consumers’ sequence of cognition—both in-store and online.

Over the course of her 30-year career, executives in the FMCG and DTC industry have turned to Terri for her expertise in consumer branding and creative leadership. In 1995, she co-founded I.Q. Design Group, and in 2010 founded Goldstein Group Branding, which has since helped strengthen the brand identity and business health of some of the world’s most enduring brands including Carmex, Heinz Ketchup, Bayer Aspirin, Luden’s Cough Drops, Panasonic Razors, Crystal Deodorant, Chock Full O' Nuts, Aqua Net, Moon Pie, Icy Hot, TruSkin, and One-A-Day. Terri and her network also specialize in Rx-to-OTC switch having created the brand identity for Plan B, Allegra, Nasacort, RiVive, Nasonex and Aleric of Poland during all brands’ hugely successful switches.

Terri was profiled in Advertising Age “Packaging Guru Proves What’s On Outside Counts – And Sells,” Branders Magazine Cover "Brand Way-finding - Never Decorate, Always Navigate" and was named by GDUSA as one of 2013’s People to Watch.

Terri is the author of breakthrough research on consumer behavior, recall, and sensory motivation within both in-store and online environments with her Shelf Sight Sequence™ and E-Sight Sequence™ processes. Terri is a proud TEDx speaker “My Dyslexia Became the Secret to MY Clients’ Success” and is a passionate advocate for the neurodivergent community. Terri serves on the Editorial Committee of Branders Magazine and writes a bi-monthly column, “Branding. By Design.”

Specialties: Brand Strategy, Package Design, Industrial Design, Shopper Marketing, Corporate Identity, Brand Brokerage, IP Protection and Creative & Strategic Leadership.

Craig Dubitsky

Founder & CEO at Happy

Craig loves people, design, brands, starting things up, and people (yes, he really loves people). if Craig could only take three things to a desert island (not including his bride, kiddos, labradoodle and cats), it’d be an acoustic guitar, a pad and a pen. sushi and a pizza simply wouldn’t travel as well.

Matt Davies

Strategy Consultant and Executive Advisor

Matt began his career 20 years ago in graphic design but soon moved from execution into strategy and branding. Matt was always frustrated with being asked to create design veneers which were not in-line with reality. In a quest for truth and determined to make a real difference Matt took his design and creative skills into the boardroom to help businesses think differently about their brands.

Rob Meyerson

Principal at Heirloom

My past clients range from startups to the Fortune 500. I’ve done naming work at global branding firms and smaller agencies, as head of naming at HP, and as an independent consultant, for projects in the U.S., Asia, and Europe. I run Heirloom, an independent brand strategy and identity consultancy, and host the podcast How Brands Are Built.

Cybelle Jones

CEO at SEGD

Cybelle has revolutionized experience design for 35 years, emphasizing mentorship, equity, and the significant role of design in improving human experiences.

Joanne Chan

Global CEO at Turner Duckworth

Cristián Saracco

Founding Partner at Allegro 234

With more than 30 years of international experience, Cristian helps companies grow, transform themselves and confront disruption while creating sustainable long-lasting value through brands, people and experiences, preparing to take them to the next level of social and sustainable thinking.

HOSTED BY

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Steven Picanza

Host of Talking with Branders Podcast

PRESENTATIONS

Thank you to our partners

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For Sponsorhip Opportunities

+1 646 401 0309

carolinag@vrandgroup.com

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October 7- 11, 2024

A Digital Event by