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Branders Magazine
- Oct 29, 2019
- 3 min
Q&A with Alpha: Anuraag Verma, Global Head, Strategic Transformation
Verma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering,...
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Branders Magazine
- Sep 23, 2019
- 1 min
AI²: How AI Can Successfully Accelerate Brand Innovation
To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
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Branders Magazine
- Jul 24, 2019
- 2 min
Alexa, do you act with conscience?
The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...
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Branders Magazine
- Jul 24, 2019
- 1 min
Big Tech is not your friend
When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...
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Branders Magazine
- May 29, 2019
- 3 min
Five tech trends are creating the foundation for the post-digital era
Digital transformation grants companies exceptional capabilities. But it also creates enormous expectations.
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Branders Magazine
- May 1, 2019
- 3 min
How One English Football Club Scores Points with AI
Leatherhead Football Club or ‘The Tanners’ as they are known, play in the 7th tier of English Football and are made up of delivery...
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Branders Magazine
- May 1, 2019
- 1 min
Marketing Analytics Summit
Where digital analysts, marketing technologists and growth architects master marketing data to create an impact! Founded on the premise...
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Branders Magazine
- Apr 25, 2019
- 4 min
Brands Must Alleviate Concerns around Technology in the Home to Win Consumer Trust
Accenture Report Identifies the Building Blocks of The Future Home — People First, Products Later The smart home was intended to make...
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Branders Magazine
- Mar 27, 2019
- 1 min
The importance of data analysis for communication professionals
Previous research found that data analysis is becoming in a new important capability for public relations and communications...
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Branders Magazine
- Mar 27, 2019
- 1 min
Branding in the Machine Learning age
Artificial Intelligence and Machine Learning have dominated headlines during last years, disrupting the way that we are doing Marketing,...
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Branders Magazine
- Mar 27, 2019
- 1 min
6 Brand Musts for an AI World
WHAT HAPPENS TO BRANDS WHEN PERSONAL AI AGENTS SEEK THE BEST DEALS ON BEHALF OF THEIR CONSUMER OWNERS? By Jim Sterne Into a cocktail...
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Branders Magazine
- Mar 27, 2019
- 1 min
Using AI To Drive Personalized User Experiences
Artificial intelligence is not just for science fiction and dystopian cinema productions. Today, AI is revolutionizing the ways that...
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Branders Magazine
- Mar 27, 2019
- 2 min
Defining The Behavior Of A Brand
The elements that we can control to build a relevant brand personality. By Ismael Guzman Managing a brand is a complex task. Among many...
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