Branders MagazineMay 20, 20202 minMore stories, less codeAll of us are storytellers and technology are breaking down the barriers that prevent others from hearing our voices. Looking for...
Branders MagazineOct 29, 20193 minQ&A with Alpha: Anuraag Verma, Global Head, Strategic TransformationVerma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering,...
Branders MagazineSep 23, 20191 minAI²: How AI Can Successfully Accelerate Brand InnovationTo many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
Branders MagazineJul 24, 20192 minAlexa, do you act with conscience?The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...
Branders MagazineJul 24, 20191 minBig Tech is not your friendWhen the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...
Branders MagazineMay 29, 20193 minFive tech trends are creating the foundation for the post-digital eraDigital transformation grants companies exceptional capabilities. But it also creates enormous expectations.
Branders MagazineMay 1, 20193 minHow One English Football Club Scores Points with AILeatherhead Football Club or ‘The Tanners’ as they are known, play in the 7th tier of English Football and are made up of delivery...
Branders MagazineMay 1, 20191 minMarketing Analytics SummitWhere digital analysts, marketing technologists and growth architects master marketing data to create an impact! Founded on the premise...
Branders MagazineApr 25, 20194 minBrands Must Alleviate Concerns around Technology in the Home to Win Consumer TrustAccenture Report Identifies the Building Blocks of The Future Home — People First, Products Later The smart home was intended to make...
Branders MagazineMar 27, 20191 minThe importance of data analysis for communication professionalsPrevious research found that data analysis is becoming in a new important capability for public relations and communications...
Branders MagazineMar 27, 20191 minBranding in the Machine Learning ageArtificial Intelligence and Machine Learning have dominated headlines during last years, disrupting the way that we are doing Marketing,...
Branders MagazineMar 27, 20191 min6 Brand Musts for an AI WorldWHAT HAPPENS TO BRANDS WHEN PERSONAL AI AGENTS SEEK THE BEST DEALS ON BEHALF OF THEIR CONSUMER OWNERS? By Jim Sterne Into a cocktail...
Branders MagazineMar 27, 20191 minUsing AI To Drive Personalized User ExperiencesArtificial intelligence is not just for science fiction and dystopian cinema productions. Today, AI is revolutionizing the ways that...
Branders MagazineMar 27, 20192 minDefining The Behavior Of A BrandThe elements that we can control to build a relevant brand personality. By Ismael Guzman Managing a brand is a complex task. Among many...