Q&A with Alpha: Anuraag Verma, Global Head, Strategic Transformation

Updated: Dec 17, 2019

Verma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering, consulting, technology, education and not-for-profit.

1. How do you exploit the opportunity to sit down and talk with the right people at GDS summits?

Planning and preparation. We spend a lot of time understanding who we’ll be meeting with (both individually, and in the roundtable), delving into their specific pain points, and figuring out how Alpha may be able to help. Knowing ahead of time what projects everyone is working on is a bonus. It helps us focus the conversation.

2. Do you prepare for this in advance of your meetings?

We do research into the individuals and organizations we’ll be meeting with. We’ll research their industry and business context, as well as the specific project they’re working on. Following this, we’ll leverage Alpha’s insights platform to run a series of high-relevant tests on their specific challenges. This has proven to be a great way to showcase our capabilities, while also leaving a prospective client with something tangible and valuable.

3. What is your approach in moderating a roundtable at a GDS Summit and how do you maximize the value of this set-up?

The core to our approach is creating a candid and authentic dialogue. We want the participants to guide the conversation, and as moderators, ask thought-provoking questions to encourage dialogue. We maximize value by using each roundtable to build on the discussion from the previous day, moving the team from talking about challenges to discussing practical solutions.

4. What would you tell roundtable participants at a GDS Summit to excite them if it is their first time attending?

I’d tell them about the unique nature of this experience, and how it’s unlike workshops or roundtables they’ve attended before. I’d highlight the fact that participants will also be able to genuinely connect to their peers (and do so in a meaningful and in-depth way), because that’s also an exciting element.

5. Of the 6 main 'challenges' being addressed at the upcoming Digital Innovation Insight Summit, which are most interesting to you and how does Alpha fit in?

Negotiating with the business and getting projects past the pilot stage.

Implementing something new in a large organization – a project, product or strategy – requires buy-in from cross-functional stakeholders. As the scale of an initiative increases, the need for stakeholder alignment grows. The ability for leaders to negotiate with the business becomes really critical. All too often, projects get stuck in pilot phase, because leaders have no mechanism to communicate the broader, organizational value of a pilot, as well as having no way to allay concerns of risks associated with scaling a pilot.

Alpha’s insights platform provides leaders with a powerful way to bring objective, market data into the conversation. Leaders can use Alpha data to demonstrate market appeal, and de-risk critical business decisions. It empowers leaders to negotiate with data.