Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most of the brands do not ...

Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in the brand design indu...

Building, learning, and leading the way to a successful global sonic branding firm. Taking risks, pushing the boundaries, and turning mistakes into mission a...

The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The concept of what a bra...

Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and family, find communities ...

It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable term, everyone wants ...

During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my children were young, our h...