Communications

Branding: Creating Powerful Connections

Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...

Debbie Millman: And nevertheless, she persisted.

Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in...

LISTEN UP! Sonic Branding is Sound Business

Building, learning, and leading the way to a successful global sonic branding firm. Taking risks, pushing the boundaries, and turning...

Goodbye CMO from yesterday and today

The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The...

Facebook is introducing their New Company Brand

Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and...

Place Branding: from advertising campaigns to public space experience.

It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...

Story: an ancient medium for modern times

During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...