Facebook is introducing their New Company Brand

Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and family, find communities and grow businesses.

Today, Facebook is updating their company branding to be clearer about the products that come from Facebook. The company is introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.

The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.

People should know which companies make the products they use. Facebook main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

The company started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June Facebook began including “from Facebook” within all their apps. Over the coming weeks, Facebook will start using the new brand within their products and marketing materials, including a new company website.

This brand change is a way to better communicate Facebook ownership structure to the people and businesses who use their services to connect, share, build community and grow their audiences.

Source Facebook Newsroom

Recent Posts

See All

Brave Brands Only

We invite you to think globally, explaining your purpose, supporting it on solid values, unleashing your voice to defend them and acting loc

The big leap

Inclusivity can correct inequality and several other monstrous problems that won’t go away. It can also lead companies to brilliant outcomes.

  • Spotify
  • Branders Magazine
  • Branders Twitter
  • LinkedIn Branders
  • Facebook Branders

© 2019 by Branders Magazine