Is your personal brand for good?

Could people really brand themselves as businesses do?

When I wrote the book Managing Brand Me (Pearson, London) a few years ago, personal branding was regarded with slight suspicion. At the same time, it was a huge thrill about it. Could people really brand themselves as businesses do?

Today it’s the opposite; people want to become like businesses and businesses like people. People have a personality and emotions and can build relationships; which businesses want to have when building relationships with their customers. People, on the other hand, want to build themselves as businesses, who have a structured way of capitalizing on their brands.

Today it’s in almost everyone’s interest to build a brand if you are in business: to get new clients, to market yourself building and boosting your career, to get recognition or to actually build yourself as a personal brand you can capitalize on. Just a few years ago the word influencer didn’t exist in the way we know it today, and definitely not Youtuber. It didn’t exist at all. Today these two professions are a multi-billion-dollar business.

And everyone could do it. It’s true democratization of the possibilities to become...

Get the magazine to read the full article

By Annette Rosencreutz

Brand Advisor, Brandflight. Author of Managing Brand Me, Pearson. 15+ years of helping entrepreneurs, fast-growing companies and C-level executives to sharpen their leadership brands with hands-on methodology.

Recent Posts

See All

Brave Brands Only

We invite you to think globally, explaining your purpose, supporting it on solid values, unleashing your voice to defend them and acting loc

The big leap

Inclusivity can correct inequality and several other monstrous problems that won’t go away. It can also lead companies to brilliant outcomes.

  • Spotify
  • Branders Magazine
  • Branders Twitter
  • LinkedIn Branders
  • Facebook Branders

© 2019 by Branders Magazine