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Influencer Marketing: Service is the key

Tamara is recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top 10 Digital Marketer in 2019 by Brand 24.

Please share with Branders readers a little bit about Tamara McCleary and how did you become an Influencer expert.

Some people have straight trajectories describing their life path—I’m not one of them. It’s been a long and winding experiential road. From helicopter trauma nurse in 1987 to cancer researcher in 1990 to bringing new medical technology to market in Silicon Valley in the mid-’90s, I’ve been on a steep learning curve my entire professional career. Now as CEO of a global tech company, Thulium, we’re harnessing artificial intelligence, machine learning, data, and analytics to drive smart social in the B2B and enterprise space. I never set out to be an influencer, and I would never call myself an expert—expert learner perhaps, but never an expert as I’m always only learning every day, and I believe it’s not what we know that matters, it’s what we’re learning and how we’re growing that matters most. After decades evaluating tech, using tech, working with product development, sales, marketing, customer service, and bringing innovative tech to market, I’ve learned a thing or two in the technology space. I also deliver keynote speeches globally as a technology futurist and serve as a unique advisor to leading global tech companies Amazon, Oracle, SAP, Cisco, Dell, IBM, Verizon, Mercer, Marsh & McLennan Companies, Cognizant, Brink, and RSA Security. To sum it up, I never envisioned or planned to be where I am today, it’s been an evolution and a daily discovery—stepping stones from one thing to the next that eventually shaped who I am and what I’m doing today. Pretty much I’d describe myself as a geek forever hungry and curious about new technology, policy, ethics, and how technology is redefining what it means to be human, and shaping not just our today, but where we are poised to be tomorrow.

What is Influencer Marketing for Tamara McCleary?

Service. Influencer marketing means serving a community and being focused on the needs of the community first. I am extremely protective of the people within the community. It’s a trust relationship that I’ve built over many years. I never offer anything that I do not believe in personally. It’s my job to do the due diligence and present only the best, transparent, unbiased information about products and services that are important to them and to me. Present the uncensored truth, be it good, bad, uncertain or potentially ugly. My focus is on nascent technologies. I am a technology influencer because technology is my passion, I’ve been in the tech sector for a very long time, and I love sharing solid, helpful information with others who are passionate about technology too. That’s why we are a hearty community with lots of engagement and two-way conversations. I don’t call my community “followers” because it sounds weird and I’m not anyone special, I’m just wildly passionate about technology and I’m pretty prolific about sharing information regarding innovation in the tech sector. The tech community I serve is more collegial, and conversational, with many voices of CIOs, CDOs, CTOs, CXOs, CMOs, and CEOs engaged in very interesting discussions from AI to the IoT to cybersecurity, energy & utilities, renewables, 5G, AR, VR, 3D printing, gene editing, autonomous transportation, nanotechnology, fintech, health tech, the future of work—you name it, if it’s emerging technology, the engaged community I serve is talking about it.

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