Brand Innovation

The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation.

Since 1998 I have been studying, writing and giving lectures on Branding and related subjects. In 2002 I launched one of the first postgraduate Branding courses in the world and, as always, I was catching up with the most contemporary in the segment. By making several updates to this educational project, in 2015 I transformed the old Branding - Brand Management into the New Branding Innovation MBA.

But why Branding Innovation? Well, it's already common sense that innovation is a wholly tied attribute to successful brands in this crowded market of players from all segments. Today's brands need to scream louder and do more to get the attention of their strategic audiences, and innovation is the only way for brands to do that.

But how to get public attention without screaming? Being really different, being innovative, being disruptive.

What is important in the disruptive model is that...

Get the magazine to read the full article

By Antonio Roberto

CBO of Managic Office, a Brazilian consulting firm that has been conducting brand projects for more than 30 years.

Recent Posts

See All

Brave Brands Only

We invite you to think globally, explaining your purpose, supporting it on solid values, unleashing your voice to defend them and acting loc

The big leap

Inclusivity can correct inequality and several other monstrous problems that won’t go away. It can also lead companies to brilliant outcomes.

  • Spotify
  • Branders Magazine
  • Branders Twitter
  • LinkedIn Branders
  • Facebook Branders

© 2019 by Branders Magazine