Most businesses wouldn’t know bold if it smacked them in the brand guidelines. They say they want to stand out. But watch them run, full-pelt, into the arms of conformity the minute discomfort shows up.

Get ready to uncover the real power behind branding, as we debunk common myths and reveal the truths that can transform how your brand connects, grows, and thrives.

OpenAI’s latest ChatGPT image engine just dropped, and the creative world is buzzing. Some folks are lighting candles in celebration, others are grabbing torches like it’s the end times. You’ve got designers and ad folks clutching their pearls, dismissing it as “glitter on garbage,” while a different camp is calling it the future. Both sides are missing the real story.

Back in 1986, I helped write the first PC name generator, complete with an AI-like model before AI was even a thing. People laughed – softwa

We’ve all named something in our lives — a toy, a pet, a baby, an imaginary best friend. But what if every name you could possibly think of

Your brand name serves your brand strategy. If your name doesn’t reflect your services or where your business is heading, it’s a good reason