Quality vs Quantity in Influencer Marketing

When it comes to influencer marketing, I can easily tell that quality will always outweigh quantity.

In this article, I will dig into the big difference between quality and quantity in an influencer marketing campaign I will also explain a few reasons as to why it’s important to spend enough time in finding the right influencers by creating the optimal storytelling and tracking the entire process.

There are a variety of influencer marketing platforms that promise brands and companies to help them target millions of people by using influencers. The following is a typical process for these platforms: the brand allocates an overall campaign budget and an average pay per content (let’s say for an Instagram post), it writes a creative brief, which will include guidelines and CTA (Call To Action) and then the company selects some criteria for the influencers such as location, gender, age, interests. Following these steps, the platform will blast the brief to all the influencers that match the criteria and budget. The influencers will send their content for approval, and if the client likes it, the content is approved and ready to be posted online.

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By Alessandro Bogliari

CEO and Co-Founder of The Influencer Marketing Factory, an influencer marketing agency that focuses on organic influencer marketing campaigns to help businesses and organizations reach a targeted audience.