By Jake Peters
Content marketing is a huge, growing, outlet for businesses to spread the word about their products. It's a great way to build trust with potential customers, and a one-time people cost can generate lasting ROI.
So why then are businesses not pouring more resources into content? There’s two massive problems: quality and analysis.
The tools used today to plan, manage, publish and analyze content are broken. Businesses need to embrace new tools and best practices in order to make their content higher quality, and generate more leads faster.
Why you should care about your content
Great content can help with all aspects of your sales cycle. Writing content that people naturally want to read and share builds trust. It also allows you to potentially reach a huge audience with very little capital outlay.
If your product is complex, content allows you to explain those complexities through drip-fed campaigns to reduce cognitive overload. Plus, it allows you to reach potential customers far earlier in the funnel, creating trust really early.
Why’s content so bad right now?
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