The Recipe of Branding

Parla come mangi or “speak like you eat” is an italian saying which is a common way to say “keep it simple”, as much an artform as it is science. Any aspiring chef knows that to create the perfect dish, not only do you need the understanding of how to build a recipe, but you need to find balance in the purity of the ingredients while catering to your taste buds. The same is true in the branding process, no matter the region, location, or cuisine.

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