Branders MagazineFeb 23, 20213 minBrands win by being more creativeWith such a strong link between creativity and financial performance, the more creative the brand, the more they win hearts and minds,...
Branders MagazineDec 15, 20206 minDon’t Buy These 4 Lies About BrandingIn the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.
Branders MagazineNov 30, 20203 minHow design can change the worldDesigners shape the world and they are responsible for the world they shape.
Branders MagazineNov 30, 20203 minI just want a logoLet me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind
Branders MagazineNov 30, 20203 minTelling Stories with DesignStorytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
Branders MagazineNov 30, 20203 minDesign for Planet FirstTo celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
Branders MagazineNov 30, 20205 minThe Good, The Bad and The Underbelly of BrandingWe are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t
Branders MagazineNov 30, 20205 minDesign: Moving from the way things are to the way things should be.Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.
Branders MagazineNov 30, 20203 minIntegrating Design into Your Business and Brand Culture: 5 TruthsAs a design innovation firm, we’ve practiced design thinking for over 30 years—addressing our client's brand, product, and service challenge
Branders MagazineAug 20, 20204 minThe Recipe of Branding Any aspiring chef knows that to create the perfect dish, not only do you need the understanding of how to build a recipe, but you need to fi
Branders MagazineAug 20, 20203 minBrave Brands OnlyWe invite you to think globally, explaining your purpose, supporting it on solid values, unleashing your voice to defend them and acting loc
Branders MagazineAug 20, 20203 minThe big leapInclusivity can correct inequality and several other monstrous problems that won’t go away. It can also lead companies to brilliant...
Branders MagazineAug 20, 20205 minThe pandemic that affects multicultural marketing can be healed. As if three simultaneous pandemics (a health related, the social tension of racism and inequality and the global economic recession) weren’t
Branders MagazineAug 20, 20203 minTime to Be On The Right Side of History Letting Multicultural Marketing Drive Societal GrowthMulticultural marketing isn’t new. And yet, for an industry that prides itself on innovation, transformational strategies, and creative prob
Branders MagazineAug 20, 20205 minInterview Amy Gómez: Cross-Cultural Branding is an insight-driven strategic approachAmy is a Cross-Cultural Marketer and inclusive culture builder with 20+ years of experience helping Fortune 500 companies communicate effect
Branders MagazineAug 20, 20203 minLGBTQ Marketing is Cross-Cultural MarketingA few years ago, I was at a meeting for Cadillac with an agency pitching them on the LGBTQ market.
Branders MagazineAug 20, 20203 minBe more than a postCoherence is king when we talk about brands and culture. The connection with consumers and collaborators needs to be much deeper. Surfing...
Branders MagazineJun 30, 20203 minThe Consumer is King Sixty-four thousand Americans have lost their lives. Thirty million Americans have lost their jobs. GDP is projected to decline 40% in...
Branders MagazineJun 18, 20202 minAgua en Caja una alternativa para darle un respiro al planeta Agua en Caja llega a Colombia para convertirse en una alternativa ambiental en el consumo de agua. Su misión como empresa, es generar un...
Branders MagazineMay 20, 20202 minYour brand’s stories are lenses, not windowsWhen people get together to talk about telling a “brand story”, often what we end up discussing is the overall value of the brand itself....