The new purchase choice of products is mainly made on the phone screen and modified the traditional branding postulates, such as brand...

Brand strategy is business strategy, and that thinking can save the restaurant industry 2020 absolutely shook the ground of the...

With increased pressure on food and drink companies, the effectiveness of their brand design has never been so important. Great branding...

Beer and its branding are moving to a new space where innovation, concepts and missions are re-defining industry traditions. Quick, name...

The companies we work for and the experiences we have define our perspective and help shape our approach as we continue the journey...

Today I share with you a few branding lessons learned throughout my time in the trenches within the hospitality/F&B world. For more than...

Political Polarization and Pandemic Modifies View of Patriotism and Brands Brand Keys annual survey of iconic American brands has...

Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...

When I first considered ‘Branding in a new landscape’ I have to admit I struggled. A ‘new landscape’; what does that even mean? Well, it...

“We tell ourselves stories in order to live,” observed Joan Didion. The power of storytelling is what keeps brands alive, too. Yet, while...

In new world order and the current landscape, the new role of branding is to make customers happy and successful What is Branding for...

Situational Analysis: How many times has it occurred that we see a sign in a certain location, but we are left with a confusing message?...

I ended up taking a few weeks off in December to recalibrate and focus which has left me energized and ready to tackle a new year helping...

As we embark on 2021, we still do not know when this pandemic period will end. Today, “normal” means a world of constant change and...

With such a strong link between creativity and financial performance, the more creative the brand, the more they win hearts and minds,...

In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.

Designers shape the world and they are responsible for the world they shape.

Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind

Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use

To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how