The Challenge of Creating Universal COVID-19 Signage
Situational Analysis: How many times has it occurred that we see a sign in a certain location, but we are left with a confusing message?...
Search
Branders Magazine
- Feb 23, 2021
- 2 min
The New Standard of Branding
I ended up taking a few weeks off in December to recalibrate and focus which has left me energized and ready to tackle a new year helping...
28 views0 comments
Branders Magazine
- Feb 23, 2021
- 3 min
Launching a brand without shaking hands
As we embark on 2021, we still do not know when this pandemic period will end. Today, “normal” means a world of constant change and...
60 views0 comments
Branders Magazine
- Feb 23, 2021
- 3 min
Brands win by being more creative
With such a strong link between creativity and financial performance, the more creative the brand, the more they win hearts and minds,...
16 views0 comments
Branders Magazine
- Dec 15, 2020
- 6 min
Don’t Buy These 4 Lies About Branding
In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.
121 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
How design can change the world
Designers shape the world and they are responsible for the world they shape.
119 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
I just want a logo
Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind
214 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
Telling Stories with Design
Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
84 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
36 views0 comments
Branders Magazine
- Nov 30, 2020
- 5 min
The Good, The Bad and The Underbelly of Branding
We are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t
54 views0 comments
Branders Magazine
- Nov 30, 2020
- 5 min
Design: Moving from the way things are to the way things should be.
Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.
468 views0 comments
Branders Magazine
- Nov 30, 2020
- 3 min
Integrating Design into Your Business and Brand Culture: 5 Truths
As a design innovation firm, we’ve practiced design thinking for over 30 years—addressing our client's brand, product, and service challenge
65 views0 comments
Branders Magazine
- Aug 19, 2020
- 4 min
The Recipe of Branding
Any aspiring chef knows that to create the perfect dish, not only do you need the understanding of how to build a recipe, but you need to fi
46 views0 comments
Branders Magazine
- Aug 19, 2020
- 3 min
Brave Brands Only
We invite you to think globally, explaining your purpose, supporting it on solid values, unleashing your voice to defend them and acting loc
24 views0 comments
Branders Magazine
- Aug 19, 2020
- 3 min
The big leap
Inclusivity can correct inequality and several other monstrous problems that won’t go away. It can also lead companies to brilliant...
5 views0 comments
Branders Magazine
- Aug 19, 2020
- 5 min
The pandemic that affects multicultural marketing can be healed.
As if three simultaneous pandemics (a health related, the social tension of racism and inequality and the global economic recession) weren’t
19 views0 comments
Branders Magazine
- Aug 19, 2020
- 3 min
Time to Be On The Right Side of History Letting Multicultural Marketing Drive Societal Growth
Multicultural marketing isn’t new. And yet, for an industry that prides itself on innovation, transformational strategies, and creative prob
146 views0 comments
Branders Magazine
- Aug 19, 2020
- 5 min
Interview Amy Gómez: Cross-Cultural Branding is an insight-driven strategic approach
Amy is a Cross-Cultural Marketer and inclusive culture builder with 20+ years of experience helping Fortune 500 companies communicate effect
103 views0 comments
Branders Magazine
- Aug 19, 2020
- 3 min
LGBTQ Marketing is Cross-Cultural Marketing
A few years ago, I was at a meeting for Cadillac with an agency pitching them on the LGBTQ market.
8 views0 comments
Branders Magazine
- Aug 19, 2020
- 3 min
Be more than a post
Coherence is king when we talk about brands and culture. The connection with consumers and collaborators needs to be much deeper. Surfing...
6 views0 comments