With such a strong link between creativity and financial performance, the more creative the brand, the more they win hearts and minds,...

In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.

Designers shape the world and they are responsible for the world they shape.

Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind

Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use

To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how

We are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t

Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.

As a design innovation firm, we’ve practiced design thinking for over 30 years—addressing our client's brand, product, and service challenge

Any aspiring chef knows that to create the perfect dish, not only do you need the understanding of how to build a recipe, but you need to fi

We invite you to think globally, explaining your purpose, supporting it on solid values, unleashing your voice to defend them and acting loc

Inclusivity can correct inequality and several other monstrous problems that won’t go away. It can also lead companies to brilliant...

As if three simultaneous pandemics (a health related, the social tension of racism and inequality and the global economic recession) weren’t

Multicultural marketing isn’t new. And yet, for an industry that prides itself on innovation, transformational strategies, and creative prob

Amy is a Cross-Cultural Marketer and inclusive culture builder with 20+ years of experience helping Fortune 500 companies communicate effect

A few years ago, I was at a meeting for Cadillac with an agency pitching them on the LGBTQ market.

Coherence is king when we talk about brands and culture. The connection with consumers and collaborators needs to be much deeper. Surfing...

Sixty-four thousand Americans have lost their lives. Thirty million Americans have lost their jobs. GDP is projected to decline 40% in...

Agua en Caja llega a Colombia para convertirse en una alternativa ambiental en el consumo de agua. Su misión como empresa, es generar un...

When people get together to talk about telling a “brand story”, often what we end up discussing is the overall value of the brand itself....