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    • Issue 22
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    Brands win by being more creative
    Branders Magazine
    • Feb 23, 2021
    • 3 min

    Brands win by being more creative

    With such a strong link between creativity and financial performance, the more creative the brand, the more they win hearts and minds,...
    9 views0 comments
    Don’t Buy These 4 Lies About Branding
    Branders Magazine
    • Dec 15, 2020
    • 6 min

    Don’t Buy These 4 Lies About Branding

    In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.
    100 views0 comments
    Branders Magazine
    • Nov 30, 2020
    • 3 min

    How design can change the world

    Designers shape the world and they are responsible for the world they shape.
    117 views0 comments
    I just want a logo
    Branders Magazine
    • Nov 30, 2020
    • 3 min

    I just want a logo

    Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind
    212 views0 comments
    Telling Stories with Design
    Branders Magazine
    • Nov 30, 2020
    • 3 min

    Telling Stories with Design

    Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
    84 views0 comments
    Design for Planet First
    Branders Magazine
    • Nov 30, 2020
    • 3 min

    Design for Planet First

    To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
    36 views0 comments
    The Good, The Bad and The Underbelly of Branding
    Branders Magazine
    • Nov 30, 2020
    • 5 min

    The Good, The Bad and The Underbelly of Branding

    We are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t
    52 views0 comments
    Design: Moving from the way things are to the way things should be.
    Branders Magazine
    • Nov 30, 2020
    • 5 min

    Design: Moving from the way things are to the way things should be.

    Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.
    459 views0 comments
    Integrating Design into Your Business and Brand Culture: 5 Truths
    Branders Magazine
    • Nov 30, 2020
    • 3 min

    Integrating Design into Your Business and Brand Culture: 5 Truths

    As a design innovation firm, we’ve practiced design thinking for over 30 years—addressing our client's brand, product, and service challenge
    61 views0 comments
    The Recipe of Branding
    Branders Magazine
    • Aug 20, 2020
    • 4 min

    The Recipe of Branding

    Any aspiring chef knows that to create the perfect dish, not only do you need the understanding of how to build a recipe, but you need to fi
    45 views0 comments
    Brave Brands Only
    Branders Magazine
    • Aug 20, 2020
    • 3 min

    Brave Brands Only

    We invite you to think globally, explaining your purpose, supporting it on solid values, unleashing your voice to defend them and acting loc
    22 views0 comments
    The big leap
    Branders Magazine
    • Aug 20, 2020
    • 3 min

    The big leap

    Inclusivity can correct inequality and several other monstrous problems that won’t go away. It can also lead companies to brilliant...
    5 views0 comments
    The pandemic that affects multicultural marketing can be healed.
    Branders Magazine
    • Aug 20, 2020
    • 5 min

    The pandemic that affects multicultural marketing can be healed.

    As if three simultaneous pandemics (a health related, the social tension of racism and inequality and the global economic recession) weren’t
    17 views0 comments
    Time to Be On The Right Side of History Letting Multicultural Marketing Drive Societal Growth
    Branders Magazine
    • Aug 20, 2020
    • 3 min

    Time to Be On The Right Side of History Letting Multicultural Marketing Drive Societal Growth

    Multicultural marketing isn’t new. And yet, for an industry that prides itself on innovation, transformational strategies, and creative prob
    145 views0 comments
    Interview Amy Gómez: Cross-Cultural Branding is an insight-driven strategic approach
    Branders Magazine
    • Aug 20, 2020
    • 5 min

    Interview Amy Gómez: Cross-Cultural Branding is an insight-driven strategic approach

    Amy is a Cross-Cultural Marketer and inclusive culture builder with 20+ years of experience helping Fortune 500 companies communicate effect
    100 views0 comments
    LGBTQ Marketing is Cross-Cultural Marketing
    Branders Magazine
    • Aug 20, 2020
    • 3 min

    LGBTQ Marketing is Cross-Cultural Marketing

    A few years ago, I was at a meeting for Cadillac with an agency pitching them on the LGBTQ market.
    7 views0 comments
    Be more than a post
    Branders Magazine
    • Aug 20, 2020
    • 3 min

    Be more than a post

    Coherence is king when we talk about brands and culture. The connection with consumers and collaborators needs to be much deeper. Surfing...
    5 views0 comments
    The Consumer is King
    Branders Magazine
    • Jun 30, 2020
    • 3 min

    The Consumer is King

    Sixty-four thousand Americans have lost their lives. Thirty million Americans have lost their jobs. GDP is projected to decline 40% in...
    29 views0 comments
    Agua en Caja una alternativa para darle un respiro al planeta
    Branders Magazine
    • Jun 18, 2020
    • 2 min

    Agua en Caja una alternativa para darle un respiro al planeta

    Agua en Caja llega a Colombia para convertirse en una alternativa ambiental en el consumo de agua. Su misión como empresa, es generar un...
    44 views0 comments
    Your brand’s stories are lenses, not windows
    Branders Magazine
    • May 20, 2020
    • 2 min

    Your brand’s stories are lenses, not windows

    When people get together to talk about telling a “brand story”, often what we end up discussing is the overall value of the brand itself....
    36 views0 comments
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