What is the role of a target audience in branding?
It got me thinking about the tools and processes we go use as branders when crafting an identity, where does the audience/audiences fit...
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Branders Magazine
- Oct 10
- 3 min
How To Use Marketing To Connect With Your Customers
The goal of Branding is to create powerful connections but most of the brands do not know-how. Creating this connection is not easy but...
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Branders Magazine
- Jun 29
- 3 min
Stop Talking About Sustainability
Sustainability is a buzzword. By Steven Picanza, Co-Founder and Chief Strategist Officer at Lating & Code It’s no better than ‘fat free’...
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Branders Magazine
- Jun 29
- 3 min
Changing sustainability: The call for a new integral approach
We spent the last couple of years inquiring about how to adapt to the new normal and how the post-pandemic life could be more...
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Branders Magazine
- Jun 29
- 3 min
What is the most sustainable packaging?
It is unavoidable. The disappointment comes when they ask me: what is the most sustainable packaging? I'm not disappointed by the...
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Branders Magazine
- Jun 29
- 4 min
New brands on the block: The initiators. The collaborators. The business innovators.
This summer, we celebrate the opening of our Circular Innovation Lab. Built from re-used materials, designed with bio-based and upcycled...
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Branders Magazine
- Jun 29
- 3 min
Driving sustainable business growth for brands
Environmental, social and governance (ESG) issues, including sustainability and corporate citizenship, have become business necessities...
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Branders Magazine
- May 25
- 3 min
Branding: the most important tool for creating value in a company's employees
Branding allows organizations to meet their goals and be attractive in an increasingly demanding, changing, and complex labor market. For...
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Branders Magazine
- May 17
- 4 min
The case for a better us
Just one year ago we were engaged in conversations over what the future “new normal” would look like. It seems long ago. We have entered...
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Branders Magazine
- Apr 28
- 3 min
Web3 Technologies: Reshaping the Future of Brands
As Web3 technologies and innovation continue to grow at an exponential rate, it is reimagining how brands will be relevant in the future...
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Branders Magazine
- Apr 28
- 3 min
Virtual Reality, for Real Brands
How virtual reality is disrupting the branding arena. Today -yes, today-, activating a brand force us to think in multiple layers that...
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Branders Magazine
- Mar 8
- 3 min
Why Having a Conscience Matters
The world of branding is awash with claims about social and environmental initiatives, but all too often such claims are not rooted in...
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Branders Magazine
- Feb 24
- 3 min
The value of clear leadership when navigating a rebrand
When people think about leadership in regards to a rebranding effort they may assume that’s referring to the CEO or CMO in the...
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Branders Magazine
- Feb 24
- 2 min
Female leaders of the pack
By Terri Goldstein, Founder & CEO at The Goldstein Group. As the book Women Who Run With the Wolves says, “A healthy woman is much like a...
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