OpenAI’s latest ChatGPT image engine just dropped, and the creative world is buzzing. Some folks are lighting candles in celebration, others are grabbing torches like it’s the end times. You’ve got designers and ad folks clutching their pearls, dismissing it as “glitter on garbage,” while a different camp is calling it the future. Both sides are missing the real story.

When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. The visual.

We’ve all done it. We pick up or click on some ‘thing’ at some store and consider a purchase solely on the packaging, slick product design,

I’m a runner and a golfer, so my social algorithms are finely tuned not only to bearded ultrarunners taking on Moab and PGA tour pros easily

Rugby was born of a legend which tells that William Webb Ellis, a pupil at Rugby School -hence the name of the game- finely disobeying the r

Becoming a founder is like driving down a dirt highway at midnight with one flickering headlight, it’s terrifying...

Brand architecture is an often misunderstood aspect of brand strategy.

It’s a played-out analogy but an apt one — we are in the midst of a modern gold rush. The race to power Generative AI has created widespread

When it comes to branding, strategy is paramount. In a rebrand, strategy lives front and center due to a few unique catalysts. Often, a rebr

In the branding zoo, strategists and creatives are different species, although this doesn’t mean that they aren’t complementary to each...

Once upon a time, in the bustling world of business, there existed a semi-fictional company lost in the wilderness of the market. Perhaps...

Brands are waking up to the fact sustainability is going to be essential to stay relevant and attract the modern consumer. By Alex...

In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism.

On jun 7, 2019, branders published my article called 6 brand musts for an ai world. Revisiting that article engendered pride in my...

AI-generated package designs are without trademark protection and are waiting for the copycat activity of generics. By Terri Goldstein,...

A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....

The world is moving a mile a minute with headlines of economic uncertainty, inflation and hiring & firing frenzies that’s making it even...

Beautiful, thoughtful design isn’t just a nice-to-have—it’s a strategic imperative to stay ahead in the marketplace.

Everyone has an idea of what a brand is. But what really is a brand? And how it works? By Marcelo Sapoznik, Professor of Brand Identity...

It got me thinking about the tools and processes we go use as branders when crafting an identity, where does the audience/audiences fit...