Keep on branding in the real world: Real cultural strategy in unreal times
It’s a played-out analogy but an apt one — we are in the midst of a modern gold rush. The race to power Generative AI has created widespread
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Branders Magazine
- Apr 3
- 4 min
The Crucial Role of Strategy in Rebranding
When it comes to branding, strategy is paramount. In a rebrand, strategy lives front and center due to a few unique catalysts. Often, a rebr
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Branders Magazine
- Jan 3
- 3 min
Strategists are from Mars, Creatives are from Venus
In the branding zoo, strategists and creatives are different species, although this doesn’t mean that they aren’t complementary to each...
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Branders Magazine
- Jan 3
- 4 min
No Effective Strategy = No Effective Design
Once upon a time, in the bustling world of business, there existed a semi-fictional company lost in the wilderness of the market. Perhaps...
62 views3 comments
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