The necessity of good design
Beautiful, thoughtful design isn’t just a nice-to-have—it’s a strategic imperative to stay ahead in the marketplace. By Corey Pontz,...
top of page
Search
Branders Magazine
- Dec 7, 2022
- 3 min
What is a brand and why is it important to know?
Everyone has an idea of what a brand is. But what really is a brand? And how it works? By Marcelo Sapoznik, Professor of Brand Identity...
34 views0 comments
Branders Magazine
- Oct 10, 2022
- 4 min
What is the role of a target audience in branding?
It got me thinking about the tools and processes we go use as branders when crafting an identity, where does the audience/audiences fit...
32 views0 comments
Branders Magazine
- Oct 10, 2022
- 3 min
How To Use Marketing To Connect With Your Customers
The goal of Branding is to create powerful connections but most of the brands do not know-how. Creating this connection is not easy but...
10 views0 comments
Branders Magazine
- Jun 29, 2022
- 3 min
Stop Talking About Sustainability
Sustainability is a buzzword. By Steven Picanza, Co-Founder and Chief Strategist Officer at Lating & Code It’s no better than ‘fat free’...
46 views0 comments
Branders Magazine
- Jun 29, 2022
- 3 min
Changing sustainability: The call for a new integral approach
We spent the last couple of years inquiring about how to adapt to the new normal and how the post-pandemic life could be more...
47 views0 comments
Branders Magazine
- Jun 29, 2022
- 3 min
What is the most sustainable packaging?
It is unavoidable. The disappointment comes when they ask me: what is the most sustainable packaging? I'm not disappointed by the...
19 views0 comments
Branders Magazine
- Jun 29, 2022
- 4 min
New brands on the block: The initiators. The collaborators. The business innovators.
This summer, we celebrate the opening of our Circular Innovation Lab. Built from re-used materials, designed with bio-based and upcycled...
14 views0 comments
Branders Magazine
- Jun 29, 2022
- 3 min
Driving sustainable business growth for brands
Environmental, social and governance (ESG) issues, including sustainability and corporate citizenship, have become business necessities...
33 views0 comments
Branders Magazine
- May 25, 2022
- 3 min
Branding: the most important tool for creating value in a company's employees
Branding allows organizations to meet their goals and be attractive in an increasingly demanding, changing, and complex labor market. For...
65 views32 comments
Branders Magazine
- May 17, 2022
- 4 min
The case for a better us
Just one year ago we were engaged in conversations over what the future “new normal” would look like. It seems long ago. We have entered...
33 views1 comment
Branders Magazine
- Apr 28, 2022
- 3 min
Web3 Technologies: Reshaping the Future of Brands
As Web3 technologies and innovation continue to grow at an exponential rate, it is reimagining how brands will be relevant in the future...
27 views0 comments
Branders Magazine
- Apr 28, 2022
- 3 min
Virtual Reality, for Real Brands
How virtual reality is disrupting the branding arena. Today -yes, today-, activating a brand force us to think in multiple layers that...
26 views0 comments
Branders Magazine
- Mar 8, 2022
- 3 min
Why Having a Conscience Matters
The world of branding is awash with claims about social and environmental initiatives, but all too often such claims are not rooted in...
83 views0 comments
Branders Magazine
- Feb 24, 2022
- 3 min
The value of clear leadership when navigating a rebrand
When people think about leadership in regards to a rebranding effort they may assume that’s referring to the CEO or CMO in the...
32 views0 comments
Branders Magazine
- Feb 24, 2022
- 2 min
Female leaders of the pack
By Terri Goldstein, Founder & CEO at The Goldstein Group. As the book Women Who Run With the Wolves says, “A healthy woman is much like a...
14 views0 comments
bottom of page