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What Happened to the Meaning Behind the Mark?
"I've seen that logo before—somewhere.” That phrase has been stuck in my head lately. It keeps circling back whenever I'm in a store, scrolling through a site, or reviewing a brand deck from a startup.

Branders Magazine
1 day ago5 min read
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1 comment


Einstein’s Case for Simplicity
In 1933, Albert Einstein famously said, “Everything should be made as simple as possible, but not simpler.” I heard that quote again recently on a trip to Brooklyn, and it stuck with me — especially in the context of modern logo design.

Branders Magazine
1 day ago2 min read
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AI Isn’t Replacing Talent—It’s Replacing Complacency
OpenAI’s latest ChatGPT image engine just dropped, and the creative world is buzzing. Some folks are lighting candles in celebration, others are grabbing torches like it’s the end times. You’ve got designers and ad folks clutching their pearls, dismissing it as “glitter on garbage,” while a different camp is calling it the future. Both sides are missing the real story.

Branders Magazine
Apr 174 min read
151 views
19 comments


Visual Hammer
When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. The visual.

Branders Magazine
Dec 18, 20245 min read
196 views
54 comments


Brain to Brand: How Psychology Shapes Visual Design
We’ve all done it. We pick up or click on some ‘thing’ at some store and consider a purchase solely on the packaging, slick product design,

Branders Magazine
Dec 16, 20243 min read
88 views
15 comments


Move fast and test things: How legacy brands can reclaim their heritage
I’m a runner and a golfer, so my social algorithms are finely tuned not only to bearded ultrarunners taking on Moab and PGA tour pros easily

Branders Magazine
Oct 18, 20244 min read
90 views
28 comments


Rugby Rituals and Symbols: Pumas
Rugby was born of a legend which tells that William Webb Ellis, a pupil at Rugby School -hence the name of the game- finely disobeying the r

Branders Magazine
Oct 18, 20244 min read
68 views
13 comments


Founders Inspiring Founders: Dain Walker
Becoming a founder is like driving down a dirt highway at midnight with one flickering headlight, it’s terrifying...

Branders Magazine
Jun 5, 20243 min read
64 views
4 comments


5 things every entrepreneur should know about brand architecture
Brand architecture is an often misunderstood aspect of brand strategy.

Branders Magazine
Jun 5, 20244 min read
208 views
7 comments


Keep on branding in the real world: Real cultural strategy in unreal times
It’s a played-out analogy but an apt one — we are in the midst of a modern gold rush. The race to power Generative AI has created widespread

Branders Magazine
Apr 9, 20244 min read
125 views
19 comments


The Crucial Role of Strategy in Rebranding
When it comes to branding, strategy is paramount. In a rebrand, strategy lives front and center due to a few unique catalysts. Often, a rebr

Branders Magazine
Apr 3, 20244 min read
215 views
35 comments


Strategists are from Mars, Creatives are from Venus
In the branding zoo, strategists and creatives are different species, although this doesn’t mean that they aren’t complementary to each...

Branders Magazine
Jan 3, 20243 min read
51 views
1 comment


No Effective Strategy = No Effective Design
Once upon a time, in the bustling world of business, there existed a semi-fictional company lost in the wilderness of the market. Perhaps...

Branders Magazine
Jan 3, 20244 min read
69 views
1 comment


Embrace sustainability or prepare to be irrelevant
Brands are waking up to the fact sustainability is going to be essential to stay relevant and attract the modern consumer. By Alex...

Branders Magazine
Nov 15, 20233 min read
59 views
10 comments


The Controversial Dilemma between Sincerity & Wokeism
In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism.

Branders Magazine
Nov 15, 20234 min read
61 views
0 comments


Today's AI score: 4.5 out of 6
On jun 7, 2019, branders published my article called 6 brand musts for an ai world. Revisiting that article engendered pride in my...

Branders Magazine
Jun 29, 20235 min read
123 views
24 comments


AI & Brand Packaging: Using Artificial Intelligence to create Tangible Solutions
AI-generated package designs are without trademark protection and are waiting for the copycat activity of generics. By Terri Goldstein,...

Branders Magazine
Jun 29, 20232 min read
86 views
0 comments


Culture: connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....

Branders Magazine
Mar 23, 20235 min read
79 views
0 comments


Talent is the Key for a successful brand culture
The world is moving a mile a minute with headlines of economic uncertainty, inflation and hiring & firing frenzies that’s making it even...

Branders Magazine
Mar 23, 20233 min read
29 views
0 comments


The necessity of good design
Beautiful, thoughtful design isn’t just a nice-to-have—it’s a strategic imperative to stay ahead in the marketplace.

Branders Magazine
Dec 7, 20223 min read
88 views
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