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Branders Magazine
Jun 21, 20214 min read
2021’s Most Patriotic Brands in America
Political Polarization and Pandemic Modifies View of Patriotism and Brands Brand Keys annual survey of iconic American brands has...
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Branders Magazine
May 6, 20213 min read
Emerging opportunities for innovation post-COVID-19.
Currently, we see a lot of unprecedented shifts around us. How to take action now to be prepared for post-Covid-19-times and capitalize...
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Branders Magazine
May 6, 20213 min read
A smiling face in a post-COVID world
“A person without a smiling face must not open a shop”. This ancient Chinese proverb remains 100% valid today, and I use it every day to...
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Branders Magazine
May 6, 20217 min read
Why A Box is Never Just a Box
Can you remember Christmas morning as a child?
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Branders Magazine
May 6, 20214 min read
The rise of the machines - Brands and AI
The robots are coming. Automation. Machines. Artificial Intelligence (AI). We are entering the forth industrial revolution. The robotic...
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Branders Magazine
May 6, 20213 min read
The war against “blanding” and how to fight it
Have you noticed that all brands are starting to look the same? Open up any website or social channel, and you’ll find page after page of...
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Branders Magazine
May 6, 20213 min read
Needs Make Us More Creative
Forget the Pangolin, Let’s Talk About People Let's stop for a moment: have a cup of coffee, take a step back and gain perspective on what...
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Branders Magazine
May 6, 20213 min read
Naming in an innovative industry: electric vehicles
When you innovate, make sure you show it in your name. In a world full of “plug-in hybrid”, be a “Twin Engine”. We are living times when...
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Branders Magazine
Mar 31, 20216 min read
High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
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