Issue 26

Branding: the most important tool for creating value in a company's employees

Branding allows organizations to meet their goals and be attractive in an increasingly demanding, changing, and complex labor market. For...

Web3 Technologies: Reshaping the Future of Brands

As Web3 technologies and innovation continue to grow at an exponential rate, it is reimagining how brands will be relevant in the future...

The future of a World without cookies

Ever since third-party information exists, advertisers have had open doors for their advertisements being directed to the right people,...

Virtual Reality, for Real Brands

How virtual reality is disrupting the branding arena. Today -yes, today-, activating a brand force us to think in multiple layers that...

Bitcoin as opportunity for brands

Blockchain and digital marketing make a very good combination to boost business branding. Blockchain is the technology behind...

Immersive Experiences: Escapism with Brand ROI

“These days, reality is a bummer. Everyone is looking for a way to escape.” Wade Watts (Antagonist from the novel Ready Player One) The...

Metaverse, branding and beyond

It is clear that our reality as we know it is changing rapidly. We live at a time where we can feel the lack of gravity without flying...