Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that...

These days, brand owners and management teams have become exceedingly creative in coming up with ways to reach and expand their target...

By Derrick Daye, Managing Partner at The Blake Project. Thriving organizations do that exceedingly well. Venerated organizations have...

Intentionally designed brand experiences emotively influence the behavior of your target audience. By Jamey Boiter, Principal & CEO at...

A target audience is your individual consumer or customer – and his or hers emotional profile. A target market is a shared need this...

It got me thinking about the tools and processes we go use as branders when crafting an identity, where does the audience/audiences fit...

If you want to be relevant avoiding risk, you need to develop and test your brand with your target audience. By Marcel Schubert, Founder...

The goal of Branding is to create powerful connections but most of the brands do not know-how. Creating this connection is not easy but...