The goal of Branding is to create powerful connections but most of the brands do not know-how. Creating this connection is not easy but is possible.Unnecessary waste can be avoided from the creation of a product by considering what will happen to what is designed after its use.
By Luis F. Vergara, Founder & Editor in Chief at Branders Magazine
Creating better relationships with customers is not always an easy task for brands. In any business, the client is very important and as entrepreneurs, we need to learn from them to create better strategies and experiences. If you’re looking for new ways to improve your customer relationships, these 4 steps are a great starting point to help you create better connections with your clients.
1. DO TARGET RESEARCH:
Before starting any communication with your customers, it is crucial to do some research. As a general rule of thumb, you want to have a clear understanding of 3 things:
The market: What factors affect demand for your product or service? Are there regulations you need to be aware of? What current trends might affect your business, and how can you get ahead of them?
The competition: What other companies are in your customer’s consideration set? How do your offerings compare? How is your messaging different?
The consumers: Who is the core target for your product or service?
Remember to look for more than just demographic information (geography, age, gender, occupation, education, etc.), and really dig deep for their psychographics (interests, behaviors, decision stage, purchase authority). What problems are they trying to solve? What language do they use to describe those problems? If you pay close attention, they will tell you exactly what they’re looking for.
Research is going to help you to have a better vision about your goals and understand your customers’ wants and needs. Even the most educated guesses are no match for a well-researched strategy.
2. LISTEN TO YOUR AUDIENCE:
It is very important for you to know what your clients are saying about your brand, your competition, and the market in general. With the combined power of social media and search engines, listening to your customers has become an easier task. Social listening tools like Social Mention will help you analyze conversations on social media channels and identify comments, opinions, preferences and all the data you need to improve your marketing strategy.
3. CREATE POSITIVE EXPERIENCES:
Experiences create memories, emotions and sensations for each and everyone of us. If the experience is positive, the connection between you and your customer will be solid and strong. On the other hand, if your client has a bad experience with your brand, they will immediately link your brand to negative things.
In this situation, the best you can do is try to make it up to the disgruntled customer by offering them a free replacement, a gift card, or something else to show your appreciation for them as a customer. If you act quickly, you could replace a bad customer experience with a good one, and the memory of your excellent customer service may be enough to convert your customer into a loyal follower.
4. GAIN TRUST:
If we want to transmit confidence to our public, we must trust in ourselves. In the same way that we believe in what we say and what we do, we must trust in the people around us (our teamwork and allies). If there is trust within the team, then this will be reflected in our image as a brand, transmitting credibility to our clients and generating better results in our objectives.
There are many ways to use marketing to connect with your customers, and by following these 4 steps you will be able to have better relationships with your customers which in turn will increase your profit.