An exploration into creating the first brand experience operating system that scales with the business.

Do you ever wonder if you’ll ever need to step foot into a physical store again? Do you ever ponder why businesses continue to spend vast amounts on high street stores?

Getting your product into stores like Costco? That's huge, but it requires making your packaging bigger and better. 

Great packaging answers all those questions and more by bridging the emotional gap extremely fast, allowing consumers to connect and engage with a product through shape, color, texture, and style.

With nearly two decades of experience, Chris specialises in multidisciplinary design, partnering with local and international brands—from startups to established businesses—to deliver end-to-end solutions spanning branding, packaging, visualisation, and more.

Product naming is often the last thing on the checklist — crammed into a Friday afternoon brainstorm or handed off to a coworker who has “a way with words.” But let’s be real: if you’re building a product brand and you’re not treating the name like a strategic asset, you’re making it even harder for your product to succeed. 

A transformative shift is reshaping brand and packaging design where calculated imperfection has emerged as a powerful strategic differentiator. Forward-thinking brands are discovering that embracing unconventional, quirky, and deliberately flawed aesthetics creates profound resonance with Gen Z consumers who have grown weary of artificial perfection.

When a brand invests in packaging, it’s not just investing in materials—it’s investing in prime real estate. Packaging is the physical space your brand occupies in the hands, homes, and minds of your consumers. It’s where your product meets the real world. And just like with any valuable piece of property, what you build on it matters.

ostalgia has become an emotional counterweight to TikTok-ified overstimulation and the uncertainty of our hyper-digital age and AI-fueled anxieties.