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2025 Branding Truths
- Branders Magazine
- May 15, 2025
- 1 min read
Updated: May 16, 2025
A guide to branding truths, myths, and strategies in today's new world.
By Josh Roush, Chief Executive Officer at Movetic
Get ready to uncover the real power behind branding, as we debunk common myths and reveal the truths that can transform how your brand connects, grows, and thrives.
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Brilliant piece. You've perfectly captured the core issue: most brands are seeking approval, not building an identity. The fear of being different is palpable. I believe one of the boldest strategies in 2025 is to tap into something ancient and universal: brand archetypes. Instead of inventing a new, "safe" personality, brands can borrow from the power of timeless myths that are already embedded in our collective consciousness. A fascinating example of this is emerging in the German digital entertainment market. I've been analyzing a platform called amun ra casino. They didn't just choose a name; they built their entire brand around the powerful, sun-god archetype of Amun-Ra. The visual design, the language, the entire user journey taps into that ancient…
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