Your brand is the entire ecosystem around your company that leads to a perception—an emotional response—in the hearts and minds of your customers.

"I've seen that logo before—somewhere.” That phrase has been stuck in my head lately. It keeps circling back whenever I'm in a store, scrolling through a site, or reviewing a brand deck from a startup.

In 1933, Albert Einstein famously said, “Everything should be made as simple as possible, but not simpler.” I heard that quote again recently on a trip to Brooklyn, and it stuck with me — especially in the context of modern logo design.

Nos sentamos en un tranquilo café francés escondido en una antigua galería comercial del centro de Los Ángeles, en Spring Street, un vestigio del distrito bancario de la década de 1920. Me recordó a otro lugar: Santiago de Chile. Y para Gerard y Carmen, nuestros invitados esa tarde, originarios de Argentina, también evocaba algo familiar de Buenos Aires.

We were prepping promo for one of our Ottawa Design Club (ODC) volunteer-run events. Posters. Socials. Newsletter.

There is a maxim that I have always followed in my work since I read and learned from Mies Van Der Rohe's “less is more” and Saatchi & Saatchi's “brutal simplicity of thought”. 

Let’s get this out of the way from the start, I like logos. Let’s get this out of the way from the start, I like logos. I’ve spent an absurd number of hours refining bézier curves, pushing pixels, and arguing about whether the leg of the "R" should have more pizzaz. Logos are beautiful. Logos are important. Logos can be powerful symbols and connect us to ourselves and others. But logos don’t matter as much as most designers think. ducks for tomatoes thrown at my head

I’ve been lucky to work on branding projects for household names like Budweiser and Dunkin’, as well as for innovative startups, celebrity ventures, and nonprofits with big plans. Across all of these, the logo is often seen as the crown jewel, the visual shorthand for a brand’s identity, values, and aspirations. But designing a logo that simply looks good isn’t enough. 

Most businesses wouldn’t know bold if it smacked them in the brand guidelines. They say they want to stand out. But watch them run, full-pelt, into the arms of conformity the minute discomfort shows up.

Get ready to uncover the real power behind branding, as we debunk common myths and reveal the truths that can transform how your brand connects, grows, and thrives.

OpenAI’s latest ChatGPT image engine just dropped, and the creative world is buzzing. Some folks are lighting candles in celebration, others are grabbing torches like it’s the end times. You’ve got designers and ad folks clutching their pearls, dismissing it as “glitter on garbage,” while a different camp is calling it the future. Both sides are missing the real story.

Back in 1986, I helped write the first PC name generator, complete with an AI-like model before AI was even a thing. People laughed – softwa

We’ve all named something in our lives — a toy, a pet, a baby, an imaginary best friend. But what if every name you could possibly think of

Your brand name serves your brand strategy. If your name doesn’t reflect your services or where your business is heading, it’s a good reason

In the ever-evolving landscape of artificial intelligence, there's an eerie, persistent concern amongst the branding community that AI will

Nothing, and I mean nothing, will shape perception of your brand as immediately, powerfully, and persistently as its name.  Coca-Cola, Googl

Names are the fundamental handles by which we grasp the world around us—from our personal identities to the organizations, products, and bra

At first glance, AI, particularly ChatGPT, may seem like the ultimate tool for generate names quickly and inexpensively. It's exciting to se