OpenAI’s latest ChatGPT image engine just dropped, and the creative world is buzzing. Some folks are lighting candles in celebration, others are grabbing torches like it’s the end times. You’ve got designers and ad folks clutching their pearls, dismissing it as “glitter on garbage,” while a different camp is calling it the future. Both sides are missing the real story.

Back in 1986, I helped write the first PC name generator, complete with an AI-like model before AI was even a thing. People laughed – softwa

We’ve all named something in our lives — a toy, a pet, a baby, an imaginary best friend. But what if every name you could possibly think of

Your brand name serves your brand strategy. If your name doesn’t reflect your services or where your business is heading, it’s a good reason

In the ever-evolving landscape of artificial intelligence, there's an eerie, persistent concern amongst the branding community that AI will

Nothing, and I mean nothing, will shape perception of your brand as immediately, powerfully, and persistently as its name.  Coca-Cola, Googl

Names are the fundamental handles by which we grasp the world around us—from our personal identities to the organizations, products, and bra

At first glance, AI, particularly ChatGPT, may seem like the ultimate tool for generate names quickly and inexpensively. It's exciting to se