AI-generated package designs are without trademark protection and are waiting for the copycat activity of generics. By Terri Goldstein,...

A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”. The internal culture that a business creates will affect its customer experience and ultimately, its brand.

The world is moving a mile a minute with headlines of economic uncertainty, inflation and hiring & firing frenzies that’s making it even...

Beautiful, thoughtful design isn’t just a nice-to-have—it’s a strategic imperative to stay ahead in the marketplace.

Everyone has an idea of what a brand is. But what really is a brand? And how it works? By Marcelo Sapoznik, Professor of Brand Identity...

It got me thinking about the tools and processes we go use as branders when crafting an identity, where does the audience/audiences fit...

The goal of Branding is to create powerful connections but most of the brands do not know-how. Creating this connection is not easy but...

Sustainability is a buzzword. By Steven Picanza, Co-Founder and Chief Strategist Officer at Lating & Code It’s no better than ‘fat free’...

We spent the last couple of years inquiring about how to adapt to the new normal and how the post-pandemic life could be more...

It is unavoidable. The disappointment comes when they ask me: what is the most sustainable packaging? I'm not disappointed by the...

This summer, we celebrate the opening of our Circular Innovation Lab. Built from re-used materials, designed with bio-based and upcycled materials, and furnished with new business models.

Environmental, social and governance (ESG) issues, including sustainability and corporate citizenship, have become business necessities...

Branding allows organizations to meet their goals and be attractive in an increasingly demanding, changing, and complex labor market. For...

Just one year ago we were engaged in conversations over what the future “new normal” would look like. It seems long ago. We have entered...

As Web3 technologies and innovation continue to grow at an exponential rate, it is reimagining how brands will be relevant in the future...

How virtual reality is disrupting the branding arena. Today -yes, today-, activating a brand force us to think in multiple layers that...

The world of branding is awash with claims about social and environmental initiatives, but all too often such claims are not rooted in...

When people think about leadership in regards to a rebranding effort they may assume that’s referring to the CEO or CMO in the...

By Terri Goldstein, Founder & CEO at The Goldstein Group. As the book Women Who Run With the Wolves says, “A healthy woman is much like a...