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Branders Magazine
Oct 29, 20243 min read
Unlocking Business Potential: Why Further Education is Your Key to Success
In the dynamic world of entrepreneurship, the line between success and stagnation often hinges on your willingness to learn and adapt.
147 views55 comments


Branders Magazine
Oct 18, 20244 min read
Branding & Sports: Creating a Strong Brand Identity for Sporting Events
It's often stated that traditional sports are the ones that define us, but what about the lessons from action sports?
76 views15 comments


Branders Magazine
Oct 18, 20243 min read
Three Major Trends Shaping Sports and Entertainment Brand Experiences
Our recent 2024 SEGD Inaugural Sports + Entertainment event in Las Vegas highlighted exciting shifts in how stadiums and sports facilities a
91 views14 comments


Branders Magazine
Oct 18, 20244 min read
Move fast and test things: How legacy brands can reclaim their heritage
I’m a runner and a golfer, so my social algorithms are finely tuned not only to bearded ultrarunners taking on Moab and PGA tour pros easily
41 views11 comments


Branders Magazine
Oct 18, 20244 min read
Rugby Rituals and Symbols: Pumas
Rugby was born of a legend which tells that William Webb Ellis, a pupil at Rugby School -hence the name of the game- finely disobeying the r
33 views5 comments


Branders Magazine
Oct 18, 20248 min read
Breaking Barriers and Shattering Ceilings: Women In The Sports Industry And Girls In Sports
The sports industry has long been considered a male-dominated arena, with men leading the charge as athletes, agents, coaches, executives, m
32 views6 comments


Branders Magazine
Oct 18, 20243 min read
Beyond the Pitch: The Impact of Cultural Trends on Sports Branding
Imagine if your brand vanished today—what would the industry, or even the world, be missing?
49 views9 comments


Branders Magazine
Oct 18, 20243 min read
The Impact of Sports on Place Branding
Sporting events hold profound significance not only for the host country but also for its global image. It’s no surprise that nations fierce
13 views3 comments


Branders Magazine
Oct 18, 20244 min read
Stores Selling Stories
In the world of Sports, whether in clubs or events, merchandising is usually seen, in a very strict interpretation, as an important source o
11 views0 comments


Branders Magazine
Oct 1, 20244 min read
10 Game-Changing Trends Shaping the Future of Cross-Border eCommerce: How Global Selling Will Evolve in the Next 5 Years and Unlock a $7.3 Trillion Opportunity
In the fast-evolving world of eCommerce, cross-border transactions are on track to account for one-third of all online sales by 2028...
49 views7 comments


Branders Magazine
Sep 12, 20243 min read
Tavern Puts the Sizzle Back in Sizzler
We're all GOIN’ SIZZLER with Tavern's rebrand for the West Coast icon, which is deeply rooted in the brand's nostalgic heritage....
54 views9 comments


Branders Magazine
Jul 3, 20243 min read
The magic of cognitive profiles. The key to successful creative and brand management
In the dynamic field of branding, the distinction between a brand that merely captures attention and one that leaves a lasting impression on
391 views23 comments

Branders Magazine
Jun 24, 20243 min read
Founders Inspiring Founders: Joanne Chan
"I’ve given 27+ years to our agency, carrying out the founders’ vision with a team that is fiercely dedicated to our culture, our brand, and
120 views9 comments

Branders Magazine
Jun 24, 20242 min read
Founders Inspiring Founders: Jamey Boiter
“Loving my career choice to be a designer and being passionate about my craft was self-fulfilling to my journey. I’m certain I wanted to tak
68 views4 comments

Branders Magazine
Jun 24, 20242 min read
Founders Inspiring Founders: Hernan López
“A great idea just needs a good question to be found. Be creative in the questions and you can be more creative in the solutions.”
75 views7 comments


Branders Magazine
Jun 24, 20244 min read
AI Doesn’t Have Main Character Energy…Yet
The first moving pictures were flickering images of movement—a horse running at a gallop.
199 views10 comments

Branders Magazine
Jun 11, 20244 min read
The Power Of Brand Memory: A Conversation With Matt Lurcock, Creative Director, Turner Duckworth, London
Memories associated with brands are powerful things. Maybe it’s that cologne your dad always wore, the chocolate your first love gave...
155 views7 comments


Branders Magazine
Jun 11, 20244 min read
Essential Habits and Strategies for Entrepreneurs to Succeed in Business
Starting a business is a dream for many people. Entrepreneurship can be an avenue to pursue your talents while serving the community. But...
43 views6 comments


Branders Magazine
Jun 5, 20243 min read
Founders Inspiring Founders: Aaron Walton
My founding journey is still unfolding. Always in a state of discovery, finding diverse possibilities, interacting with talented people...
245 views5 comments


Branders Magazine
Jun 5, 20243 min read
Founders Inspiring Founders: Dain Walker
Becoming a founder is like driving down a dirt highway at midnight with one flickering headlight, it’s terrifying...
57 views3 comments
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